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About the Role

As a Content Designer III in our Experience Design (XD) team, you'll work in a worldwide cross-disciplinary team that unites Product Design, Content Design, and Research to deliver innovative and cohesive end-to-end experiences that serve the needs of our travelers and partners. We're looking for a motivated and experienced Content Designer who is proficient in developing product content strategies, skilled at blending UX writing with storytelling, and confident in taking a content-first approach to end-to-end experience design. Reporting to the Senior Content Design Manager, this Content Designer will help drive the content strategy and enhance the product experience for our Expedia and Insurance experiences.

Responsibilities

Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions – from onboarding and in-app education to transactional flows and push notifications.
Apply solid information architecture methods (such as content modeling and mapping) and UI frameworks to design scalable content solutions.
Audit, analyze, structure, create, and present compelling UX content throughout the product experience.
Partner across product and research teams using human-centered design methods to drive content tests that measurably improve the traveler experience, and identify, log, prioritize, and resolve content bugs across the portfolio.
Apply a holistic, customer-focused approach to creating a cohesive content strategy for our loyalty programme across all product areas.
Use both qualitative and quantitative insights, along with business analytics, to drive content insights and solutions.
Partner across teams to improve the accessibility, inclusion, readability, and translatability of product content
Have strong facilitation and presentation skills to clearly and confidently communicate the rationale for decision-making to team members and stakeholders.
Influence, persuade, and negotiate with stakeholders to design the best experiences that meet the needs of travelers and businesses.

Requirements

Bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role)
5+ years of experience as a Content Designer, UX writer, or Content Strategist
Ability to audit, analyze, structure, create, and design content independently in compelling user-focused product experiences using established frameworks
Strong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders - such as Legal, Marketing, Security, Product, and top leadership
Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler satisfaction and business objectives
Experience applying human-centered design (HCD) practices to product experiences
Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are
Experience in solving complicated content problems for multiple user segments and can develop content solutions across brands.
Maintain a portfolio of work that showcases your skills as a design thinker and honed UX writer. We are particularly interested in examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.
Demonstrate a curiosity to explore and apply emerging AI technologies, including prompt engineering, structured content to enhance strategy and operational efficiency.

Skills

UX Writing
content audits and analysis
content mapping and modeling
information architecture
content planning and sourcing
conversational design
storytelling
prompt engineering

Location

Seattle

Work Type

Flexible work model

Experience Level

5+ years of experience
III

Education Level

Bachelor's degree

Salary/Compensations

$137,500.00 - $192,500.00
Potential to increase pay up to $220,000.00

Benefits

Medical, dental, and vision coverage
Paid time off
Employee Assistance Program
Wellness and travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership
Exciting travel perks
Generous time-off
Parental leave
Career development resources

About the Company

Expedia Group brands power global travel for everyone, everywhere.
We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.
Our diverse, vibrant, and welcoming community is essential in driving our success.
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify.
The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.