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About the Role

Lead strategy and execution for our purchase experience and overall Shopify storefront, focusing on building and optimizing conversion funnels and enabling a high-efficiency DTC growth machine.

Responsibilities

• Set testing strategy and agenda.
• Own landing page development and execution roadmap for paid traffic and core website.
• Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure.
• Translate performance data into actionable landing page briefs for design and dev.
• Identify winning patterns and build frameworks for scaling proven page concepts.
• Stay ahead of CRO trends, page formats, and conversion benchmarks.
• Maintain best-in-class tooling for conversion experiences and overall measurement.
• Serve as the connective tissue between paid, lifecycle, and retention, extending winning page concepts to lifecycle and retention landing pages.
• Own banner and site merchandising for campaigns, promos, and launches.
• Manage page production timelines with dev and design.
• Maintain a living conversion learnings doc that informs future strategy.
• Work with Data team leaders to optimize measurement framework and tools.
• Analyze page performance at the headline, module, and offer level.
• Pull and synthesize funnel data to surface where pages win and where they leak.
• Build and maintain a conversion scorecard to track performance across active tests.
• Present findings and recommendations in clear, actionable formats.

Requirements

• 6-10 years of experience in CRO, ecommerce, or landing page strategy, ideally at a DTC brand or agency.
• Deep experience with Shopify storefront management and best practices.
• Demonstrated ability to brief and optimize high-converting landing pages.
• Strong analytical instincts.
• Experience running structured A/B and multivariate tests.
• Deep familiarity with Meta as a traffic source and how ad-to-page message match drives conversion.
• Strong written communication skills for briefs, page copy, and internal decks.
• Comfortable in a spreadsheet and a page builder.
• Ability to move from insight to brief to live page quickly.
• Experience at a health, wellness, or supplement brand (Nice to Have).
• Comfort writing short-form landing page copy in addition to briefing it (Nice to Have).
• Strong comfort using AI tools to accelerate page builds, testing, and research (Nice to Have).
• Familiarity with subscription models and subscription retention (Nice to Have).

Skills

• CRO strategy for Meta-lead DTC growth
• Shopify execution, including tools and plugins
• Conversion optimization
• Performance analysis
• Landing page optimization
• Data analysis
• A/B testing
• Multivariate testing
• Meta advertising
• Written communication
• Spreadsheet proficiency
• Page building
• AI tools

Location

• Downtown Manhattan office

Work Type

• 4 days in office
• Flexible work setup

Experience Level

• 6-10 years

Salary/Compensations

• Competitive compensation including salary and equity

Benefits

• Fully-paid health, dental, 401K, and vision insurance
• 15 days of PTO

About the Company

• Create Wellness is building a category-defining wellness brand that helps people feel their best every day.
• Join a small, high-output team where your work will have immediate and visible impact.
• We move quickly, expect a lot from ourselves and each other, and have fun while doing it.