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About the Role

Product Marketing sits at the center of how Braze brings its platform to market, shaping narratives, positioning, and go-to-market motions. This role focuses on owning narratives and GTM for strategic technology partnerships, translating complex offerings into clear, compelling programs and working cross-functionally to bring them to life.

Responsibilities

• Translate Braze's strategic technology partnerships into differentiated messaging, joint go-to-market programs, and field-ready assets.
• Develop GTM strategy based on joint business plans for strategic technology partnerships.
• Own the messaging architecture for Braze's strategic technology partnerships, ensuring alignment with the core platform narrative.
• Translate platform integrations into clear, differentiated value propositions with defined customer use cases and competitive angles.
• Ensure technology partners are accurately reflected in product launches, campaigns, and core messaging.
• Drive joint go-to-market and co-marketing programs with technology platform partners.
• Manage partner launch motions end-to-end, including messaging, packaging, enablement materials, and field readiness.
• Build and deliver core assets and enablement materials for field use.
• Track performance and adoption of GTM initiatives and report results.
• Collaborate closely with Product, GTM Strategy, Sales, Marketing, and Partnership teams.
• Support active deals, customer conversations, and positioning by partnering with Sales and the field.
• Establish a repeatable launch and enablement motion for technology platform partnerships.
• Build trusted, productive relationships across Product, Sales, Partners, Marketing, and Services.

Requirements

• 7–10+ years in product and/or partner marketing at a growing B2B technology company.
• Strong product marketing (PMM) craft at the core.
• Clear, practical understanding of how go-to-market strategies work with technology platform partners.
• Experience with joint GTM programs, co-marketing motions, and integration launches.
• Strong PMM fundamentals: messaging frameworks, competitive positioning, narrative development.
• Ability to translate complex offerings and integrations into clear, buyer-ready stories.
• Experience marketing technology platform partnerships (e.g., cloud hyperscalers, data platforms, SaaS/martech ecosystem).
• Experience building sales and enablement content (solution briefs, battle cards, decks, playbooks).
• Proven ability to work closely with cross-functional teams and execute without direct authority.
• Ability to navigate a matrixed organization to get things shipped.
• Excellent communicator, comfortable presenting to internal stakeholders and partners.
• Experience in customer engagement, marketing technology, CDP, or adjacent data/SaaS categories (Nice to Have).

Skills

• Product Marketing
• Partner Marketing
• Go-to-Market Strategy
• Messaging Architecture
• Value Proposition Development
• Cross-functional Collaboration
• Sales Enablement
• Content Creation
• Communication

Location

• New York
• Austin
• Berlin
• Bucharest
• Chicago
• Dubai
• Jakarta
• London
• Paris
• San Francisco
• São Paulo
• Singapore
• Seoul
• Sydney
• Tokyo
• Hybrid

Work Type

• Hybrid

Experience Level

• 7-10+ years

Salary/Compensations

• $111,000 - $166,000/year (base)
• $128,000 - $191,000/year (OTE)

Benefits

• Equity grants of restricted stock (RSUs)
• Comprehensive benefits
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Medical, dental, vision, life, and disability insurance
• Fertility benefits
• Equal paid parental leave
• Professional development support (formal career pathing, learning platforms, yearly stipend)
• Curated in-office employee experience
• Opportunities to give back to the community (Volunteer Week, donation matching)
• Employee Resource Groups

About the Company

• Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™.
• Braze helps brands deliver great customer experiences that drive value for consumers and businesses.
• BrazeAI™ allows marketers to combine and activate AI agents, models, and features for smarter, faster, and more meaningful customer engagement.
• The company has been recognized as a Leader in marketing technology by industry analysts.
• Braze has been named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
• Braze was also named a 2026 Best Places to Work by Built In.
• Braze was named a 2025 America’s Greenest Companies by Newsweek.
• Braze was named a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
• Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
• The company is headquartered in New York with offices globally.

Equal Opportunity

• Braze strives to create equitable growth and opportunities inside and outside the organization.
• Braze is committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
• Encourages candidates to apply even if they don't meet 100% of the criteria.