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About the Role
This role sits at the intersection of creative and media, focusing on using data to drive creative decisions for performance marketing across paid social, creator-led advertising, and video.
Responsibilities
- Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube.
- Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles.
- Translate performance data into actionable creative briefs for internal teams and creators.
- Identify winning patterns and build frameworks for scaling proven concepts.
- Stay ahead of platform trends, ad formats, and creative benchmarks.
- Brief, select, and guide creators on performance-first content.
- Review creator deliverables through a performance lens before they go live.
- Build and maintain a library of winning creative frameworks by creator type, platform, and audience.
- Partner with the Growth Manager to analyze creator performance and identify what scales.
- Serve as the connective tissue between growth and brand, ensuring creative output is on-brand and performs.
- Work with the creative studio to manage production timelines and ensure assets are ready to test.
- Work with video editors and designers to iterate quickly on top performers.
- Maintain a living creative learnings document that informs future strategy.
- Analyze creative performance at the hook, format, and narrative level.
- Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working.
- Build and maintain a creative scorecard to track performance across active tests.
- Present findings and recommendations in clear, actionable formats.
Requirements
- 2–4 years of experience in performance creative, creative strategy, or paid social, ideally at a DTC brand or agency.
- Demonstrated ability to write and brief high-performing ad creative.
- Strong analytical instincts; ability to read a creative report and know what to do next.
- Experience working with UGC creators and/or influencer-led content.
- Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances.
- Strong written communication skills for briefs, copy, and internal decks.
- Comfortable in a spreadsheet as well as a creative document.
- Experience at a health, wellness, or supplement brand (Nice to Have).
- Comfort writing short-form ad copy in addition to briefing it (Nice to Have).
- Exposure to CTV or YouTube performance creative (Nice to Have).
- Strong comfort using AI tools to accelerate creative iteration and research (Nice to Have).
- Experience with creator whitelisting and paid amplification workflows (Nice to Have).
Skills
- Performance Creative Strategy
- Creative Testing
- Data Analysis
- Creative Briefing
- UGC Pipeline Building
- Paid Social
- Creator Management
- Cross-functional Collaboration
- Production Management
- Video Editing
- Graphic Design
- Trend Analysis
- Meta Ads
- TikTok Ads
- CTV
- YouTube Ads
- AI Tools
Location
- Downtown Manhattan office
Work Type
- 4 days in office
- Flexible work setup
Experience Level
- 2-4 years
Benefits
- Competitive compensation including salary and equity
- Fully-paid health, dental, 401K, and vision insurance
- 15 days of PTO
About the Company
- At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day.
- You'll join a small, high-output team where your work will have immediate and visible impact.
- We move quickly, expect a lot from ourselves and each other, and have fun while doing it.