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About the Role

The Senior Groups & Events Executive is responsible for driving group and event sales while delivering exceptional customer experiences. Acting as the primary liaison between clients and hotel operations, the role ensures seamless planning and execution of events, maximizes revenue opportunities, and supports the achievement of commercial objectives through leads’ conversion, relationship management, and operational excellence.

Responsibilities

Handle group and event enquiries promptly and professionally.
Identify opportunities to grow existing accounts and generate repeat business.
Conduct client entertainment, networking and external sales activities where appropriate.
Support the hotel's overall business development strategy.
Contribute to forecasting, budgeting and monthly commercial reviews.
Act as a departmental lead in the absence of the Senior Groups & Events Manager.
Support onboarding and development of new team members.
Drive best practice and continuous improvement initiatives across the department.
Assist with performance coaching and training activities.
Drive cross-selling opportunities across guest rooms, meeting space, catering, bar and restaurant outlets.
Prepare proposals, quotations, contracts, and event orders.
Negotiate rates, packages, and terms in line with company guidelines.
Upsell hotel services, accommodation, catering, meeting spaces, and additional event requirements.
Maximize revenue opportunities and contribute to achieving departmental targets.
Monitor booking pace and follow up on tentative business to secure confirmations.
Organize and coordinate meetings, conferences, banquets, and other special events.
Conduct site inspections, food tastings and client show-rounds.
Liaise with clients to determine event requirements and expectations.
Create detailed event briefs and communicate information accurately to operational departments.
Ensure all event details are confirmed and documented before arrival.
Build and maintain strong relationships with corporate clients, agencies, event planners, and repeat customers.
Act as the main point of contact throughout the booking process.
Resolve client concerns and provide effective solutions.
Conduct post-event follow-up to obtain feedback and identify future business opportunities.
Work closely with Front Office, Food & Beverage, Kitchen, Housekeeping, Revenue Management, and Operations teams.
Attend operational meetings and event handover meetings.
Ensure all departments are informed of event requirements and changes.
Monitor event delivery to ensure service standards are met.
Maintain accurate records within the hotel's sales and event management systems.
Prepare reports as required.
Ensure contracts, deposits, invoices, and payment schedules are processed correctly.
Maintain compliance with company policies and brand standards.
Support and mentor Groups & Events Executives within the team.
Share best practices and provide guidance on complex bookings.
Assist the Senior Manager with departmental projects and training initiatives.

Requirements

Minimum 2–5 years' experience within hotel groups and events, conference and banqueting, or hospitality sales.
Strong knowledge of event planning and hotel operations.
Excellent communication and negotiation skills.
Proven ability to manage multiple projects simultaneously.
Strong organizational and time management skills.
Commercial awareness and revenue-focused mindset.
Proficiency in Microsoft Office and hotel sales systems (Opera, Salesforce, or similar).
Experience working within a branded hotel environment.
Knowledge of revenue management principles.

Skills

Customer Focus
Relationship Building
Commercial Awareness
Negotiation Skills
Attention to Detail
Problem Solving
Planning & Organization
Teamwork & Collaboration
Leadership & Mentoring

Location

Onsite

Work Type

Full-time

Experience Level

Senior
2-5 years

Education Level

Degree or diploma in Hospitality Management, Events Management, Business, or related field.

About the Company

At Aloft, we aren’t your typical hotel—but we aren’t too cool for school either. We’re here to be our guests’ launching and landing pad. Whether they are taking their dog for a walk and coming back for a drink, wrapping up a day of meetings with coworkers, or they’re in town to see family, friends, or their favorite band, we offer a hub for connection to others and the area around them, with modern design and personality to boot. We’re looking for confident self-expressers who aren’t afraid to draw outside the lines. If you are someone who gets excited about the possibilities to connect with others, then Aloft Hotels is the place for you. In joining Aloft Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Equal Opportunity

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.