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About the Role
Airtable is seeking a Growth Marketing professional to own full-funnel paid campaigns, develop new acquisition programs, explore emerging channels, and optimize the post-click experience. This role emphasizes leveraging AI and automation to drive growth and requires close collaboration across teams to ensure a cohesive customer journey and accurate revenue attribution.
Responsibilities
- Own full-funnel paid campaigns across self-serve and enterprise, from awareness through conversion.
- Stand up new acquisition programs from scratch (sponsorships, creator/UGC, influencer partnerships) and turn the ones that work into repeatable, durable engines.
- Explore emerging paid channels, including agentic surfaces like AI answer engines and marketplaces, and define how Airtable shows up and wins there early.
- Build and iterate on the post-click experience, including landing pages, offers, and messaging by audience and intent, so paid traffic actually converts.
- Put agents and automations at the center of how the team operates.
- Partner across lifecycle, web, GEO, and product to align on the full journey, not just the click or the signup.
- Own the attribution and reporting that connect paid spend through activation and conversion all the way to revenue.
Requirements
- 7+ years in performance marketing, growth, or demand gen, ideally in B2B SaaS.
- Experience building new channels or programs from scratch and scaling them.
- Proficiency in using AI, automation, and agents in daily work.
- Deep, hands-on command of core paid channels (Google, Meta, LinkedIn, Bing) and experience running them efficiently at scale.
- Ability to move fast, operate well in ambiguity, and expand scope.
- Analytical and experiment-driven approach, with a preference for building in-house capabilities over relying on agencies.
- Experience managing large-scale paid budgets across both self-serve and enterprise motions.
- Experience standing up measurement or experimentation infrastructure from scratch, or a strong understanding of it.
Skills
- Performance marketing
- Growth marketing
- Demand generation
- B2B SaaS marketing
- Paid media strategy
- Paid media execution
- Budget allocation
- Campaign measurement
- Acquisition program development
- Emerging paid channels
- AI in marketing
- Marketing automation
- Post-click experience optimization
- Landing page optimization
- Attribution modeling
- Reporting
- Google Ads
- Meta Ads
- LinkedIn Ads
- Bing Ads
- Experimentation
- Data analysis
Location
- Remote
- San Francisco Bay Area
- Seattle
- New York City
- Los Angeles
Work Type
- Remote
- Full-time
Experience Level
- 7+ years
Salary/Compensations
- For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is: $184,000—$260,600 USD
- For all other work locations (including remote), the base salary range for this role is: $166,000—$234,800 USD
Benefits
- Benefits
- Restricted stock units
- Incentive compensation
About the Company
- Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.
- More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
Equal Opportunity
- Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.
- VEVRAA-Federal Contractor
- Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.