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About the Role
Lead performance marketing initiatives across Pearl Abyss titles in the EMEA region, combining strong analytical skills with commercial awareness to improve marketing performance through data, forecasting, and continuous optimization. Shape how marketing performance is measured, analyzed, and optimized across current and future titles.
Responsibilities
- Own the performance marketing framework across Pearl Abyss titles in the EMEA region.
- Support campaign planning through forecasting, scenario modelling and budget recommendations.
- Identify opportunities to improve marketing effectiveness through continuous testing and optimization.
- Monitor key performance indicators and identify risks and opportunities throughout the product lifecycle.
- Develop and maintain tracking frameworks, ensuring reliable campaign measurement and data integrity.
- Develop reporting that provides meaningful insights for regional leadership and headquarters.
- Manage marketing measurement tools and attribution platforms, including Google Analytics 4, Google Tag Manager and other reporting solutions.
- Continuously improve marketing processes through automation, reporting enhancements and data quality improvements.
- Partner with Product Marketing, Social Media Marketing, Creative Services and headquarters to improve campaign performance through data insights.
- Work closely with external partners and agencies to ensure marketing activities are accurately measured and optimized.
Requirements
- 3+ years of experience in Performance Marketing, Marketing Analytics or User Acquisition.
- Strong understanding of marketing attribution, campaign measurement and performance analysis.
- Advanced Excel or Google Sheets skills with experience building forecasts, reports and performance models.
- Excellent analytical and problem-solving skills.
- Excellent written and verbal communication skills in both Korean and English.
- Ability to translate complex data into clear business recommendations.
- Passion for video games and digital marketing.
Skills
- Performance Marketing
- Marketing Analytics
- User Acquisition
- Marketing Attribution
- Campaign Measurement
- Performance Analysis
- Excel
- Google Sheets
- Forecasting
- Reporting
- Performance Modelling
- Google Analytics 4
- Google Tag Manager
Location
- EMEA
Work Type
- Full-time
Experience Level
- 3+ years
Benefits
- Opportunity to work across performance marketing
- Exposure to global gaming marketing campaigns and community-driven activations
- Collaborative and creative working environment
- Professional growth and networking opportunities
- Competitive salary
- 25 days of Paid Leave based on full-time employment
- Public Transport Expenses Coverage - maximum €450/month
- Lifestyle Wallet - Gift Cards worth €150/month
- Personal and Professional Growth Wallet - €1,200/year
- Monthly Health Care Allowance - €150/month
- Special benefits for birthdays and summer- and winter holidays - €600/year
- Sponsored lunch in the office; free snacks and refreshments
- Annual health checkup support
- Healthy Lifestyle Support: gym memberships, therapy sessions
About the Company
- Pearl Abyss titles in the EMEA region
- multiple communities, platforms and games such as Black Desert, Crimson Desert and upcoming releases such as DokeV and PLAN 8
- working closely with our headquarters in Korea and regional marketing teams