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About the Role

This role is instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies. You will be the crucial bridge between strategic planning, technical campaign execution, and creative custom content, while also playing a pivotal leadership role in coaching and mentoring junior team members.

Responsibilities

• Oversee and execute end-to-end digital media buying across direct, programmatic, and social channels.
• Take ownership of the trafficking process, ad serving setup (CM360/DCM), tracking links, taxonomy, and data quality assurance.
• Ensure zero-error delivery before campaigns go live.
• Manage multi-million-dollar campaign budgets, monitor daily pacing, and continuously optimize buys to maximize ROI and deliver on client KPIs.
• Lead negotiations and maintain direct relationships with top-tier publishers, networks, and media vendors.
• Collaborate with creative agencies and production teams to execute custom content integrations, influencer sponsorships, and high-impact experiential activations.
• Act as the direct mentor and day-to-day supervisor for two junior associates.
• Guide junior associates through trafficking workflows, platform mechanics, and agency processes.
• Set clear operational standards for the junior team, QA their work, and help them manage their 50% split-allocation efficiently.

Requirements

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 3+ years of hands-on media buying/investment experience within an agency environment (Direct, Programmatic, or Paid Social).
• Deep, hands-on experience with ad servers (CM360/DCM), trafficking workflows, custom tracking/UTM setup, and Prisma.
• Demonstrated leadership aptitude with a strong desire to teach, coach, and elevate junior team members.
• Prior experience mentoring interns or junior associates is highly preferred.
• Exceptional organizational skills and mental agility required to manage a high-volume, multi-brand account.
• Ability to work in a team environment that promotes collaboration.
• Adept at communicating effectively across all levels.
• Capable of working successfully within a team as well as independently.
• Strong quantitative and analytical/results-oriented skills.
• Excellent verbal and written communication skills.
• Ability to multi-task, work successfully with teams, and work under pressure.

Skills

• Digital media buying
• Direct media buying
• Programmatic media buying
• Paid Social media buying
• Trafficking
• Ad serving setup (CM360/DCM)
• Tracking links
• Taxonomy
• Data quality assurance
• Budget management
• Campaign pacing
• Campaign optimization
• Publisher relations
• Negotiation
• Custom content integrations
• Influencer sponsorships
• Experiential activations
• Mentoring
• Coaching
• Team leadership
• Operational standards
• Work QA
• Accountability

Location

• US

Work Type

• Hybrid

Experience Level

• 3+ years of hands-on media buying/investment experience

Education Level

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.

Salary/Compensations

• $60,000—$140,000 USD

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• Mindshare is a leading brand within WPP Media.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
• That's why we've adopted a hybrid approach, with teams in the office around four days a week.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please note that while our philosophy is the same across WPP, benefits may vary by office/country.