Senior Performance Analyst - 1:1 Communications Strategy & Growth at TELUS | Alberta, CA | Rezi

Senior Performance Analyst - 1:1 Communications Strategy & Growth at TELUS

Senior Performance Analyst - 1:1 Communications Strategy & Growth

TELUS · Alberta, CA

1 months ago

Senior Performance Analyst - 1:1 Communications Strategy & Growth

TELUS · Alberta, CA

a month ago
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About the Role

Join the Communications & Personalization (C&P) team to drive marketing innovation by reinventing customer engagement through personalized messages on preferred channels, powered by automation and AI. This role focuses on delivering actionable insights, visualizing campaign performance, and influencing stakeholders through data storytelling.

Responsibilities

  • Partner with Growth Strategy Leads to monitor portfolio performance, conduct pulse checks, and analyze underperforming portfolios.
  • Identify trends, analyze KPI shifts, and recommend data-driven opportunities.
  • Generate customer-centric insights to optimize 1:1 customer experiences and refine targeting and contact strategies.
  • Build dynamic data dashboards for on-demand campaign performance insights.
  • Transform complex data findings into executive-level presentations to influence stakeholders.
  • Evaluate data sources and collection methodologies for accuracy and improvement opportunities.
  • Adapt to dynamic needs in a fast-paced, agile environment.

Requirements

  • 5+ years of experience in business growth analysis, market/business intelligence, or database marketing/data warehousing.
  • Strong expertise in 1:1 communications (Email, SMS, Push notifications, OB calling) performance analysis, insights generation, and identifying growth opportunities.
  • Proactive, entrepreneurial, and continuous improvement mindset.
  • Advanced SQL proficiency with hands-on experience in BigQuery.
  • Ability to translate ambiguous business questions into structured data pulls with minimal guidance.
  • Experience working directly with marketing or CRM data models.
  • Python proficiency for automating data workflows and scheduling recurring extracts.
  • Experience working in Google Cloud Platform (GCP) environments, particularly with BigQuery.
  • Excellent communication skills for articulating performance, insights, and opportunities.
  • Hands-on experience building automated, self-serve dashboards and executive-level visualizations using tools like Tableau or Looker.
  • Experience in the Telco industry and understanding of Telco market dynamics is a plus.
  • Familiarity with Postgres is a plus.
  • Familiarity with infrastructure-as-code and CI/CD practices using Terraform or Pulumi is a plus.

Skills

  • SQL
  • BigQuery
  • Python
  • Google Cloud Platform (GCP)
  • Tableau
  • Looker
  • Data Visualization
  • Data Analysis
  • Marketing Analytics
  • CRM Data Models
  • Postgres
  • Terraform
  • Pulumi

Location

  • Remote
  • Hybrid

Work Type

  • Full-time

Experience Level

  • 5+ years

Benefits

  • Highly-engaged, dynamic and collaborative environment.
  • Embraces core values: Spirited teamwork, Courage to innovate, Embrace change, Initiate opportunity, and a Passion for growth.
  • Opportunities for personal development through training, networking, and career development.
  • Flexible work styles with the ability to work in and out of the office.
  • Organization actively supports giving back to the community.
  • Commitment to Diversity & Inclusion exemplified by diverse, global team member-led resource groups.

About the Company

  • Communications & Personalization (C&P) team drives marketing innovation.
  • Vision is to Reinvent how we engage with our customers.

Equal Opportunity

  • Committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring