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About the Role

Lean Layer is seeking a Revenue Operations Technical Consultant (Marketing Ops) to manage the marketing operations layer of client go-to-market systems. This role involves owning the marketing operations backbone, working primarily with HubSpot and Salesforce, and translating business goals into scalable systems. The consultant will lead strategic and tactical marketing operations discussions, right-size solutions, and execute across various client accounts, focusing on outcomes over tasks.

Responsibilities

Lead marketing operations discovery and solutioning conversations with clients and engagement managers.
Translate marketing and GTM objectives into scalable, well-architected operational systems.
Right-size solutions to the client’s maturity, tooling, and business goals rather than over-engineering.
Serve as the marketing operations point of expertise on strategic accounts with dedicated marketing ops contracts.
Design and maintain marketing campaign attribution models and reporting across HubSpot and Salesforce.
Provide day-to-day marketing campaign operational support — setup, tracking, UTMs, and campaign hygiene.
Build and manage event imports, list operations, and data flows that feed campaign execution.
Ensure campaign data is measurable, consistent, and connected to pipeline and revenue outcomes.
Design and operate lifecycle stage journeys spanning marketing, business development, and sales.
Build marketing journeys, nurtures, and automation that move contacts through the funnel.
Define and maintain lifecycle stage definitions, entry/exit criteria, and stage transition logic.
Align lifecycle design to lead scoring, routing, and downstream sales processes.
Design and operationalize handoffs between marketing, business development, and sales.
Build lead routing, assignment, and SLA logic that keeps handoffs clean and accountable.
Support outbound and business development processes, including sequencing, data, and workflow support.
Reduce friction and data loss at every point where a lead moves between teams or systems.
Configure and maintain HubSpot & Salesforce environments — workflows, campaigns, properties, and reporting.
Perform light Salesforce work on the sales ops side, including fields, flows, and marketing-to-sales sync.
Manage and troubleshoot the HubSpot–Salesforce integration to keep both systems in sync.
Support core sales operations processes where marketing and sales systems intersect.
Build marketing and funnel reporting that answers real business questions, not just displays data.
Partner with BI/data teammates to ensure marketing data flows cleanly into reporting layers.
Test and validate all workflows, journeys, and configurations before they go live.
Own the outcome of your workstreams end to end; delivering quality work on time and standing behind it.

Requirements

3–5+ years of experience in marketing operations, RevOps, or a closely related GTM systems role, with a track record of leading projects to success.
Demonstrated ability to lead strategic marketing operations conversations and translate business needs into technical solutions.
Deep hands-on experience with HubSpot (Marketing Hub required; Sales & Data Hub a plus) & Salesforce (Sales Cloud required; Pardot a plus) — workflows, campaigns, properties, reporting, and integrations.
Experience with marketing campaign attribution and funnel/lifecycle reporting.
Experience designing lifecycle stages, lead routing, and marketing-to-sales handoffs.
Strong data hygiene instincts and attention to reporting consistency and governance.
Fluent English communication skills, both written and verbal, with client-facing professionalism.
Strong work ethic, ownership mindset, and the ability to manage multiple workstreams to deadline.
Experience working in B2B SaaS go-to-market environments.
Experience supporting business development and outbound processes (sequencing, prospecting leads management, handoffs).
Familiarity with SaaS GTM and revenue metrics (MQL/SQL, pipeline, conversion, ARR/MRR).
Experience with marketing automation platforms beyond HubSpot (e.g., Marketo, Pardot/Account Engagement).
Experience with integration, intent and enrichment tooling (e.g., ZoomInfo, Clay, Zapier, 6Sense, DemandBase, Letterdrop).
Experience with paid media operations (e.g., (Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag).
HubSpot and/or Salesforce certifications.
Experience with web analytics and operations, forms, conversions.
Experience consulting for or working with a US-based company.
Comfort partnering with BI/data teams on downstream reporting and attribution models.

Skills

HubSpot
Salesforce
Marketing Operations
Revenue Operations
Go-to-Market Systems
Marketing Campaign Attribution
Funnel/Lifecycle Reporting
Lead Routing
Marketing-to-Sales Handoffs
Data Hygiene
Reporting Consistency
Governance
Client-Facing Communication
B2B SaaS
Business Development Processes
Outbound Processes
SaaS GTM Metrics
Marketing Automation Platforms
Integration Tooling
Intent Tooling
Enrichment Tooling
Paid Media Operations
Web Analytics
Web Operations
Forms
Conversions
BI/Data Team Collaboration

Location

Remote

Work Type

Full-time
Contract

Experience Level

3-5+ years

About the Company

Lean Layer is the #1 Rated RevOps Agency on G2.
We are doubling our consulting team over the next year.
Our reputation is built on excellent results.

Equal Opportunity

We are not currently able to offer U.S. visa sponsorship or transfer for this position.
For Canadian and Brazilian Residents: We also invite you to apply for this position but please note that at this time we can only hire those outside of the United States as full-time contractors.