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About the Role

We're looking for a Performance Marketing Manager to scale Decagon's paid social programs internationally, with an initial focus on EMEA. This role owns paid social spend end-to-end across various platforms and is responsible for standing up and scaling an EMEA motion. You'll partner closely with EMEA sales leadership to ensure spend allocation aligns with actual deal locations. This is a channel-owner role for someone who has specialized in paid social and managed large budgets where efficiency and allocation decisions are critical. While paid social is the core, you'll also contribute to adjacent demand generation work as EMEA-specific needs arise.

Responsibilities

Own paid social end-to-end, managing platforms from creative brief through launch, optimization, and reporting.
Accountable for efficiency and output across the full paid social budget.
Scale and grow a paid social motion in EMEA, adapting to local buying behavior, currencies, and compliance requirements.
Partner with EMEA sales leadership to align budget allocation with pipeline opportunity by market and segment.
Own the connection between paid social spend, pipeline, and revenue by market and channel.
Run structured experiments across creative, audiences, and channels, and develop repeatable playbooks.
Support EMEA-specific ABM, landing pages, and email work in partnership with the broader demand generation team.

Requirements

5+ years in performance marketing with a specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.
Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can demonstrate allocation strategies.
Experience running or scaling paid social programs in EMEA, including managing different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances.
Analytical skills and ability to own attribution, connecting spend to pipeline and revenue.
Experience working cross-functionally with regional sales teams to align spend with pipeline opportunities.
Ability to contribute to adjacent demand generation work (ABM, landing pages, email) for EMEA-specific needs.
Thrive in a fast-paced startup environment, taking ownership, moving quickly, and learning continuously.
Experience with audience-building tools and iterating on paid audiences.
Experience standing up a paid social program in a new region from scratch.
Proficiency in a European language relevant to key EMEA markets.
Point of view on emerging paid social channels or formats for EMEA.

Skills

Paid social
Performance marketing
LinkedIn
Meta
Reddit
TikTok
EMEA marketing
Budget management
Data analysis
Attribution modeling
ABM
Landing page optimization
Email marketing
Audience building
Cross-functional collaboration

Location

EMEA

Work Type

In-office
Full-time

Experience Level

5+ years

Benefits

Take what you need vacation policy
Medical, Dental, and Vision benefits
Life Insurance
Disability Benefits
Retirement Plan
Parental Leave
Fertility and family building benefits
Daily lunches and snacks in the office

About the Company

Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.
Our technology enables enterprises to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.
We’re building a future where customer experiences are redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships.
We’re proud to be backed by world-class investors including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures.
We’re an in-office company, driven by a shared commitment to excellence and velocity.
Our values shape how we work and grow as a team: Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle.