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About the Role

This position supports the growth of the European ETF business by partnering with EMEA distribution teams to deliver ETF education, position T. Rowe Price’s ETF capabilities with investors, and represent the firm across internal and external forums. The Senior ETF Specialist will help shape and deliver the firm’s ETF narrative in Europe and support client engagement across key markets.

Responsibilities

• Serve as a senior member of the ETF Specialists team, delivering ETF education and client engagement efforts across EMEA.
• Partner with EMEA distribution teams (intermediary and institutional) to act as a subject-matter expert, positioning T. Rowe Price ETFs with investors and integrating ETFs into regional distribution strategies.
• Support the development and execution of the European ETF go-to-market strategy by contributing to client segmentation, engagement priorities, and sales enablement efforts.
• Represent T. Rowe Price at industry events, client meetings, webinars, and conferences to build brand awareness and establish the firm as a trusted provider of active ETFs.
• Collaborate with Investment teams to communicate ETF strategies, portfolio positioning, and investment insights tailored to European investors.
• Partner with Product and Marketing teams to help develop and enhance a consistent, compelling ETF narrative for the European market, including client-facing materials and thought leadership.
• Provide feedback on investor needs, client behavior, and competitive dynamics within Europe to inform product development, positioning, and strategic priorities.
• Partner with the distribution team to support ETF onboarding and scaling across European platforms, engaging research teams and gatekeepers.
• Develop scalable tools, content, and processes to support systematic engagement with EMEA sales teams and improve the effectiveness of ETF distribution efforts.

Requirements

• Bachelor’s degree or equivalent experience.
• 5+ years of ETF experience; 10+ years preferred - and preferably within a product strategy or product development capacity.
• Strong understanding of the ETF ecosystem, including capital markets, product structure, and distribution.
• Strong understanding of active management principles and terminology with experience of defending, explaining, and positioning active strategies across asset classes.
• Experience within the European asset management distribution landscape (e.g., private banks, wealth managers, platforms, institutional investors).
• Demonstrated ability to operate in a growth-oriented, entrepreneurial environment, particularly within developing or scaling businesses.
• Excellent communication and presentation skills, with the ability to engage senior client audiences.
• Strong relationship management and organizational skills, with the ability to influence across a matrixed organization.
• In-depth knowledge of ETFs and competing investment vehicles (mutual funds, Seg mandates etc) as well as a solid understanding of active management principles and terminology across asset classes.
• Advanced degree or designation (MBA, CFA) preferred.
• Experience working across multiple European markets or with cross-border distribution frameworks (e.g., UCITS structures) preferred.
• Fluency in English is required; professional proficiency in an additional European language (e.g., German, French, Italian) is highly advantageous.
• Ability to travel across UK & Europe (up to 50%).

Skills

• ETF education
• Client engagement
• ETF positioning
• Distribution strategy
• Go-to-market strategy
• Sales enablement
• Brand awareness
• Active ETF narrative development
• Client-facing material development
• Thought leadership
• Investor feedback
• Product development
• ETF onboarding
• Scalable tool development
• Content development
• Process development
• Communication skills
• Presentation skills
• Relationship management
• Organizational skills
• Influencing skills
• ETF ecosystem understanding
• Active management principles
• European asset management distribution landscape knowledge
• Cross-border distribution frameworks knowledge

Location

• Europe

Work Type

• Hybrid work
• Full-time

Experience Level

• Senior
• 5+ years of ETF experience
• 10+ years preferred

Education Level

• Bachelor’s degree or equivalent experience
• Advanced degree or designation (MBA, CFA) preferred

Benefits

• Resources to support career path
• Compensation
• Benefits
• Flexibility

About the Company

• At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world.
• As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors.
• We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
• We believe doing the right thing for our clients and our associates is good business.
• With a career at the firm, you can expect opportunities to create real impact at work and in your community.
• You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life.
• Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
• Join us for the opportunity to grow and make a difference in ways that matter to you.

Equal Opportunity

• At T. Rowe Price, our associates are our greatest asset.
• We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day.
• The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes.
• Here, you can expect equal opportunity and fair and consistent treatment for all.
• T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race.
• We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.