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About the Role

The Director of Community Relations leads marketing and community engagement to drive occupancy at our assisted living community. This role serves as the primary public face of the organization, fostering relationships with families, residents, and staff to ensure a welcoming environment.

Responsibilities

• Plan, organize, and direct all marketing activities and special events.
• Maintain occupancy levels and conduct facility tours.
• Perform prompt follow-up on all leads.
• Monitor marketing plans and budgets, including advertising, brochures, and open houses.
• Educate and support staff regarding their role in marketing the facility.
• Serve as a liaison between resident families and the Administrator.
• Address resident concerns and seek input on service enhancements.
• Coordinate move-ins and move-outs to ensure readiness.
• Improve community relations and public awareness of facility programs.
• Maintain detailed electronic logs of referrals, leads, and move-in/out activity.
• Evaluate program effectiveness.
• Attend company in-services.
• Assist the Executive Director with ad hoc projects.
• Travel to events and locations for marketing and competitive analysis.

Requirements

• Minimum of three years of marketing and sales experience in senior housing.
• Excellent communication skills.
• Ability to demonstrate compassion in all interactions.
• Working knowledge of computer programs.
• Knowledge of CMS guidelines, adult programs, and insurance.

Skills

• Marketing strategy development
• Sales and lead management
• Community engagement
• Relationship building
• Budget management
• Data tracking and reporting

Work Type

• Full-time

Experience Level

• At least three years of experience

Education Level

• Bachelor's degree in Marketing, Social Work, or a related field

Salary/Compensations

• $70,000 - $70,000

Benefits

• Competitive salary
• 401(K) with company match
• Health insurance
• Dental insurance
• Vision insurance
• Paid Time Off (PTO)

About the Company

• Spring Oak is a family-owned and operated company.
• Certified as a 'Great Place to Work' (March 2026-March 2027).
• Dedicated to creating a warm, welcoming, and uplifting environment for residents and staff.