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About the Role

The New York Times Audience department is hiring an Audience Editor to lead the rollout and support the analysis of our video projects across on-site and off-platform channels. This role will work closely with the leader of video’s audience efforts to implement, analyze, and refine distribution strategies to maximize the reach and impact of Times video projects across platforms, including both linear videos and multimedia stories. You will also help build weekly, monthly, and quarterly reports for both onsite and off-platform channels, including competitive analysis, to inform and refine our strategy.

Responsibilities

Manage video rollout plans across on-site and off-platform channels, coordinating with video journalists and senior producers to support video initiatives across the desk’s video projects, including visual articles, visual investigations, and videos featuring reporters on camera.
Optimize headlines, descriptions, and metadata to enhance searchability and discovery; tailoring copy to fit platform styles while maintaining editorial integrity.
Develop and implement social distribution plans with video journalists and producers to maximize the reach and impact of our video journalism.
Work on coverage plans for tentpole events.
Work closely with key editorial and audience teams—including search, social, community, homepage, notifications, and newsletters—to align coverage strategies and ensure a cohesive rollout of all of our video projects across platforms.
Track and analyze competitors’ video performance in breaking news and major stories, identifying insights to help benchmark and refine our approach.
Partner with the Editor, Video Audience to analyze data and signals that shape how we present stories across platforms; deliver actionable daily, weekly, and monthly reports.
Collaborate with Video’s Operations Director to identify video projects for award submissions and provide audience impact reports.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

3+ years' experience in journalism or with a media company or other relevant organization, ideally with a proven track record and experience in audience engagement
Demonstrated understanding of all mainstream and some emerging social channels
Proven project management skills
Ability to interpret video data into actionable feedback
Commitment to The New York Times mission and values.
Ability to write in an engaging, smart tone that feels native to social media and still consistent with The New York Times' voice and editorial values.
Strong editorial judgment; comfortable with experimenting and refining strategies to optimize content for different audiences.
Experience with project management tools (Airtable, Google Suite)
Experience running a social media account with an emphasis on video publishing
Experience working cross-functionally across several departments

Skills

Video rollout strategies
Video distribution strategies
Social video platforms (YouTube, TikTok)
Video engagement
Video reach
Project management
Analyzing video data
Writing for social media
Editorial judgment
Content optimization
Cross-functional collaboration

Location

New York City

Work Type

In-office (four days per week)
Hybrid (potential flexibility for remote work)

Experience Level

3+ years experience

Salary/Compensations

$120,000—$135,000 USD

Benefits

Variable pay (annual bonus, restricted stock)
Medical benefits
Dental benefits
Vision benefits
Flexible Spending Accounts (F.S.A.s)
Company-matching 401(k) plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs

About the Company

The mission of The New York Times is to seek the truth and help people understand the world.
Independent journalism is at the heart of all we do as a company.
The New York Times Audience department is hiring.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.

Equal Opportunity

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
All applications will receive consideration for employment without regard to legally protected characteristics.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.