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About the Role

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation, responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth.

Responsibilities

• Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
• Deliver "best in class" analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems.
• Manage the process through to delivery and taking ownership of global roll out.
• Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.
• Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.
• Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.
• Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies.
• Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner.
• Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
• Support the commercial health of your client account by contributing to the scoping and delivery of high-value analytics projects.
• Participate in new business pitches, helping to develop data and tech solutions that demonstrate the value of WPP Media’s capabilities.
• Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs.
• Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry.

Requirements

• Experience in analytics, measurement, data science, or a related field
• Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise
• Well-developed problem-solving skills and the ability to think critically and creatively
• Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
• Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
• Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello.
• Ability to project manage analytics projects.
• Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
• Experience in mentorship and management, ability to display empathy in difficult situations and lead by example
• Stay up-to-date with the latest industry trends and advancements in data science and analytics
• Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib.
• Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed.
• Knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns
• Working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.
• Requires individuals to have the right to work in this location (UK).

Skills

• Analytics
• Measurement
• Data Science
• Marketing Objectives
• Measurement Plans
• Testing Plans
• Analytical Capabilities
• New Methods
• New Techniques
• New Tools
• New Systems
• Campaign Reviews
• Insights
• Marketing Effectiveness
• Actionable Recommendations
• Marketing Platform Testing
• Marketing Platform Targeting
• Consultative Capacity
• Actionable Insights
• Experiment Design
• Campaign Performance Optimization
• Brand Lift Studies
• Conversion Lift Studies
• Client Stakeholder Engagement
• Data Engineering
• Automation Strategies
• Tool Integration
• Solution Integration
• Commercial Contribution
• Scoping
• Delivery
• Analytics Projects
• New Business Pitches
• Data Solutions
• Tech Solutions
• WPP Media Capabilities
• Third-Party Vendor Coordination
• Bespoke Measurement Solutions
• Contract Management
• SOW Management
• Complex Data Concepts Translation
• Company Data Strategy Contribution
• Data-Driven Innovation Promotion
• Media Industry Trends
• Statistical Tests
• Quantitative Analysis
• Statistics
• Mathematics
• Economics
• Engineering
• Physical Science
• Computer Science
• Problem-Solving
• Critical Thinking
• Creative Thinking
• Statistics
• Hypothesis Testing
• Descriptive Statistics
• Distribution Theory
• Communication
• Presentation Skills
• Independent Work
• Cross-Functional Teamwork
• Project Management Tools (Jira/Trello)
• Project Management
• Data Presentation
• Visual Data Engagement
• Mentorship
• Management
• Empathy
• Leadership
• Industry Trend Monitoring
• Data Science Advancements
• Analytics Advancements
• SQL
• R
• Python
• Pandas
• NumPy
• SciPy
• Matplotlib
• Digital Campaign Data Analysis
• Media Data
• Incremental Measurement
• Direct Response Campaigns
• Brand Campaigns
• MMM
• MTA
• Sales Lift
• Brand Studies

Location

• UK

Work Type

• Hybrid

Experience Level

• Associate Director

Education Level

• Degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Training/development
• Full access to Google Cloud Platform

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• We use the power of creativity to build better futures for our people, planet, clients and communities.
• WPP Media is WPP's global media collective, bringing together the best platforms, people, and partners to create limitless opportunities for growth in a world where media is everywhere.
• WPP Media and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.
• We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
• We are a worldwide media agency network that represents global clients.
• The more inclusive we are, the greater work we can create.
• Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity.
• We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
• This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
• We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
• This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Equal Opportunity

• WPP Media and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.
• We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.