Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Beast Industries is building a new telecommunications and mobile business. The VP, Director of Mobile Marketing will lead the day-to-day marketing operations, go-to-market execution, and subscriber-growth programs supporting that business. This role will translate established business, brand, and viral marketing strategies into detailed execution plans across customer acquisition, lifecycle marketing, retail, CRM, partner channels, and subscriber communications.

Responsibilities

Lead the development and execution of go-to-market plans for the Beast Industries telecommunications and mobile business.
Translate approved business, brand, and viral marketing strategies into detailed launch plans, workstreams, timelines, budgets, and deliverables.
Coordinate marketing execution for mobile plans, pricing changes, promotional offers, service features, device programs, upgrades, trade-ins, and customer benefits.
Develop clear customer-facing communications explaining plan value, pricing, switching processes, service features, and member benefits.
Ensure that all launches are supported by appropriate operational, retail, CRM, customer-service, legal, and partner readiness.
Develop and execute customer-acquisition programs within the approved mobile marketing strategy.
Manage conversion initiatives across digital, retail, affiliate, referral, CRM, paid media, and partner channels.
Partner with analytics and finance teams to monitor acquisition performance and improve conversion efficiency.
Identify friction within the customer journey and recommend improvements to enrollment, activation, and onboarding.
Optimize approved campaigns and offers based on performance data and customer behavior.
Own the operational development of customer onboarding, engagement, retention, renewal, win-back, and referral communications.
Build CRM journeys across email, SMS, app, web, and other owned customer channels.
Partner with product and customer-experience teams to improve activation, engagement, and long-term customer value.
Develop programs that reduce preventable churn and increase plan participation.
Manage the lifecycle calendar and ensure that communications are coordinated across customer touchpoints.
Execute approved referral, family-plan, household-expansion, and member-get-member programs.
Manage incentive structures, customer communications, operational requirements, and campaign timelines.
Monitor referral participation, household conversion, and related subscriber-growth metrics.
Recommend optimizations based on program performance without altering the underlying strategic or creative platform.
Coordinate with product, legal, finance, and customer operations to ensure offers are executable and compliant.
Lead day-to-day coordination of retail and distribution marketing for the mobile business.
Develop retail toolkits, merchandising requirements, sales materials, employee communications, and launch-readiness plans.
Coordinate with telecommunications partners and retail teams to ensure accurate execution across participating locations.
Support seasonal retail events, device launches, promotional periods, and customer-conversion initiatives.
Monitor retail performance and identify opportunities to improve customer education and conversion.
Manage the day-to-day mobile marketing workstreams with the designated telecommunications partner.
Convert approved partnership commitments into detailed marketing calendars, deliverable trackers, approval processes, and launch plans.
Maintain visibility into contractual marketing obligations, deadlines, dependencies, and partner requirements.
Prepare materials and reporting for senior partner reviews led by the Head of Viral Marketing and other Beast Industries executives.
Escalate strategic, commercial, creative, or relationship issues to the Head of Viral Marketing.
Maintain productive working relationships with partner marketing, retail, product, legal, analytics, and operations teams.
Operationalize approved creative and viral marketing platforms across mobile customer touchpoints.
Develop execution briefs for agencies, production partners, media teams, CRM teams, retail teams, and other functional partners.
Manage asset requirements, production schedules, partner approvals, trafficking, localization, and launch readiness.
Ensure that all campaign materials align with the approved strategy, creative direction, and Beast Industries brand standards.
Coordinate campaign implementation without assuming ownership of enterprise creative strategy or platform development.
Establish reporting for subscriber acquisition, activation, conversion, retention, churn, referrals, household growth, CRM engagement, retail performance, and campaign efficiency.
Partner with analytics and finance teams to develop accurate performance dashboards.
Provide regular performance updates to the Head of Viral Marketing and relevant business leaders.
Identify executional improvements and make recommendations grounded in customer and performance data.
Conduct post-launch reviews and incorporate learnings into future mobile marketing programs.
Establish disciplined operating rhythms across mobile marketing workstreams.
Maintain integrated calendars, project plans, decision logs, approval trackers, risk registers, and status reports.
Clarify ownership, deadlines, dependencies, and escalation paths across internal teams and external partners.
Identify executional risks early and coordinate solutions with the appropriate functional owners.
Build repeatable processes that allow the mobile business to manage multiple campaigns, offers, and launches efficiently.
Build and lead a focused team supporting mobile go-to-market execution, lifecycle marketing, retail coordination, and marketing operations.
Establish clear roles, responsibilities, goals, and performance expectations.
Develop team capabilities in telecommunications marketing, subscription growth, CRM, retail execution, and program management.
Maintain close alignment with the Head of Viral Marketing and operate within the strategic and creative direction established by that office.

Requirements

10–12 years of progressive marketing experience.
Significant experience in telecommunications, wireless, mobile, subscription services, or an adjacent category.
Strong background in mobile go-to-market execution, subscriber marketing, lifecycle marketing, CRM, retail marketing, or growth operations.
Demonstrated experience supporting customer acquisition, activation, retention, referral, and household-growth programs.
Experience coordinating marketing programs with telecommunications carriers, retailers, distribution partners, or large enterprise organizations.
Strong understanding of mobile-plan economics, switching behavior, device programs, promotional offers, customer onboarding, and churn.
Experience managing complex cross-functional initiatives involving product, retail, customer service, analytics, finance, legal, operations, and external partners.
Strong operational and program-management capabilities.
Ability to translate approved strategies into detailed, executable plans.
Experience managing agencies, production partners, CRM teams, media teams, and other external resources.
Strong communication, presentation, and stakeholder-management skills.
Demonstrated comfort working with performance data and marketing analytics.
Ability to operate effectively in a fast-paced environment with evolving priorities.
Experience with creator-led brands or entertainment businesses is helpful but not required.

Skills

Telecommunications Marketing
Subscription Marketing
Mobile Go-to-Market Execution
Subscriber Marketing
Lifecycle Marketing
CRM
Retail Marketing
Growth Operations
Customer Acquisition
Customer Activation
Customer Retention
Referral Programs
Household Growth Programs
Program Management
Cross-functional Initiative Management
Agency Management
Production Partner Management
Media Team Management
Performance Data Analysis
Marketing Analytics

Location

Remote

Work Type

Full-time

Experience Level

Senior
10-12 years

Salary/Compensations

$200,000 - $260,000 (fixed annual salary)
$250,000 - $380,000 (target total compensation)

Benefits

Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the Company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.