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About the Role

We are looking for dedicated colleagues to shape the future of social commerce with us. You understand how brands build reach, community, and revenue on TikTok and are interested in e-commerce, social commerce, and creator marketing. You will develop target-group-specific strategies and support brands in successfully using TikTok as a sales channel.

Responsibilities

• Develop strategies for brands to successfully utilize TikTok as a performance, community, and commerce channel.
• Develop scalable concepts for TikTok Shop, creator collaborations, live shopping, and social commerce campaigns in collaboration with performance, creative, and e-commerce teams.
• Combine strategic consulting with operational implementation to ensure content generates measurable business results.
• Develop social commerce strategies focusing on TikTok Shop, live shopping, creator marketing, and performance content.
• Advise clients on shop setups, content strategies, creator concepts, and the successful integration of TikTok into existing e-commerce strategies.
• Develop measures to increase reach, conversion, and revenue by understanding the entire customer journey.
• Coordinate campaigns, productions, and creator collaborations, keeping track of timings, budgets, and stakeholders for smooth project execution.
• Analyze campaign results, shop metrics, and performance data to identify optimization potential and develop concrete measures to increase revenue, ROAS, and conversion rates.
• Develop creator strategies, manage collaborations, and identify suitable influencers for different target groups and products.
• Monitor trends in social commerce, TikTok Shop, live shopping, and the creator economy, evaluate new features, and develop innovative consulting approaches.
• Take responsibility for the further development of our consulting portfolio in the area of social commerce and TikTok Shop.
• Develop strategies with a focus on TikTok Shop, Live Shopping, Creator Marketing, and Performance Content.
• Advise clients on shop setups, content strategies, creator concepts, and the integration of TikTok into e-commerce strategies.
• Develop measures to increase reach, conversion, and revenue.
• Coordinate campaigns, productions, and creator collaborations.
• Analyze campaign results and performance data to identify optimization potential.
• Develop creator strategies and manage collaborations.
• Monitor trends and develop innovative consulting approaches.
• Develop our consulting portfolio in social commerce and TikTok Shop.

Requirements

• Several years of experience in social media, social commerce, or e-commerce.
• Experience with TikTok Shop, TikTok Ads Manager, and ideally other commerce platforms like Shopify or Shopware.
• Understanding of e-commerce metrics such as conversion rate, ROAS, AOV, customer lifetime value, and customer journey.
• Experience in developing or scaling TikTok shops, social commerce campaigns, or performance content.
• Structured and self-directed way of working with a high degree of customer focus.
• Strong communication and presentation skills.
• Enjoyment of interdisciplinary collaboration with performance, creative, and e-commerce teams.
• Very good German and English language skills.
• At least 5 years of relevant experience in the creative and agency environment.
• Strong skills in big ideas, storytelling, tonal profiling, conception & creative direction.
• Experience in leading creative, project, or interdisciplinary teams and enforcing quality standards without disciplinary responsibility.
• Very good understanding of performance marketing, creative testing, and translating campaign data into new creative concepts.
• High presentation confidence in German and English.
• Structured, self-directed way of working with a high standard of quality.
• Experience in building AI-supported creative workflows and in conceptualizing high-performing digital campaigns and content systems.
• In-depth knowledge of relevant platforms (social, YouTube, display) and common tools (Adobe CC; ideally also Canva, AI tools).
• Fluent German and English, both written and spoken.

Skills

• TikTok Shop
• TikTok Ads Manager
• Shopify
• Shopware
• E-commerce metrics
• Conversion Rate
• ROAS
• AOV
• Customer Lifetime Value
• Customer Journey
• Social Commerce
• Creator Marketing
• Performance Content
• Live Shopping
• Live Commerce
• Content Strategy
• Creator Concepts
• Performance Marketing
• Creative Testing
• AI-supported creative workflows
• Digital Campaigns
• Content Systems
• Adobe CC
• Canva
• AI tools
• Short-Form Video
• UGC-/Creator-Formate
• Modular Performance Creatives
• AI-gestützte Kreativ-Tools
• Midjourney
• Runway
• Adobe Firefly
• ChatGPT
• 3D Design/Animation
• Blender
• Cinema 4D
• MidJourney
• DALL-E

Location

• Stuttgart
• Hamburg
• Berlin
• Remote

Work Type

• Homeoffice
• Remote

Experience Level

• Several years of experience
• Minimum 5 years of relevant experience

Benefits

• Great team spirit, collegial atmosphere, flat hierarchies
• Exciting projects with our customers and well-known brands from e-commerce, industry, and consumer brands.
• Flexible working hours and home office/remote options
• Company pension plan, Deutschland-Ticket subsidy, company discount, and subsidy for Urban Sports Club/Wellpass membership
• Modern central workplace in Stuttgart, Hamburg, and Berlin or remote option depending on agreements
• Onboarding programs and regular further training opportunities
• A comprehensive benefits package, including MacBook and a modernly equipped work environment
• Internal coaching and support for certifications
• Free coffee specialties / tea and mineral water in our offices
• Fitness subsidy
• Subsidy for company pension plan
• Subsidy for VVS company ticket or HVV
• Offices near S-Bahn, city center proximity Stuttgart City (Feuersee), Landungsbrücken Hamburg, Berlin-Charlottenburg
• Generous lounge areas and concept offices, roof terrace with barbecue, casino and party room with billiards, table tennis
• Christmas party, team event, folk festival visits (Wasen), trade fair visits (e.g., OMR), conference visits (e.g., SEOkomm)

About the Company

• KlickPiloten are digital marketing experts, a consultancy and agency for online marketing based in Stuttgart, with offices in Hamburg and Berlin.
• KlickPiloten offers digital branding, content, and performance marketing for B2B and B2C.
• We advise, coach, plan, and implement online campaigns as a service provider for clients and partners, both hyperlocally and internationally, with our native speakers.
• We are looking for a dedicated team player who feels at home in online marketing to contribute their skills to the growth of an innovative company.
• We offer individual support and development for every employee, including certifications and feedback discussions to align current situations with future goals.
• We support professional development such as Online Marketing Specialist, Bachelor, or Master degrees, as well as other vocational qualifications like Online Marketing or Social Media Manager (IHK).