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About the Role
The Social Media Manager will support the operation of the J.League’s international YouTube channel (English language), driving the international growth of this exciting, fast-growing, and globally recognised sports brand. The role focuses on leading day-to-day content output and ideation across YouTube, briefing editors and designers to produce best-in-class content.
Responsibilities
- Act as the day-to-day lead in ensuring all channel activity adheres to the core YouTube strategy and editorial principles.
- Oversee the YouTube channel, managing a high-cadence publishing schedule.
- Drive performance through expert titling, thumbnails, and the strategic use of all platform features to maximise watch time and viewer retention.
- Leverage analytics to monitor channel health, track performance, and provide real-time actionable insights to shape future content decisions.
Requirements
- Weekend and out-of-hours work will be needed in line with the J.League fixture list.
- Current knowledge of the latest YouTube algorithms, publishing tools, and best practices for driving long-form watch time and short-form reach.
- An eye for identifying authentic hooks and the ability to editorialise high-profile sporting content for a YouTube-first audience.
- The ability to manage live content workflows, live streams and geo-policies within YouTube.
- Experience managing YouTube channels, with a demonstrated ability to drive subscriber viewership and deeper engagement.
- Deep expertise in using platform analytics to drive editorial decisions, specifically focusing on audience retention graphs, average view duration, and click-through rate (CTR) optimisation.
- Previous experience using WSC Sports is desirable.
- Applications must be in your own voice and words; AI cannot be used to generate responses.
Skills
- Content ideation
- Content planning
- Content creation
- Community engagement
- YouTube experience
- Understanding of content formats and algorithmic nuances across YouTube
Location
- Shoreditch
Work Type
- Hybrid
- Flexi-time
Experience Level
- Previous YouTube experience is a must
Benefits
- Hybrid and flexi-time working
- Mental health and wellbeing programmes
- Enhanced family leave
- Interest free financial support
- Digital nomad policy that allows you to work from abroad in two one week blocks a year
- Pension contributions
- Annual leave
- Free lunches
- Socials
- Health treatments
About the Company
- Based in the heart of Shoreditch, we are a multi-platform production company, social media agency, and digital media network.
- We are proud to be an award winning, B Corp™ Certified workplace with employee wellbeing at the heart of everything we do.
- We’ve been one of the top dogs in the digital content space since 2013.
- We're proud to work with some of the hottest TV and movie studios, distributors, rights holders, sports federations and brands in the business.
Equal Opportunity
- We are committed to fostering a diverse, inclusive, and equitable workplace at Little Dot that reflects our diverse digital audiences and communities we work and live in.
- We are committed to ensuring every employee feels valued and empowered to contribute their unique perspectives.
- We welcome candidates of all backgrounds, experiences, and identities to apply to our vacancies, and we strive to create an environment where differences are celebrated, and everyone has equal opportunity to thrive.