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About the Role
Sent is seeking its first VP of Marketing to build and lead demand-focused marketing for a technical product. This role involves owning marketing end-to-end, expanding the self-serve user base into a revenue engine, and establishing the enterprise layer. It's a builder role requiring both leadership and hands-on execution, including team hiring.
Responsibilities
- Own demand generation and pipeline from awareness to pipeline, including paid, SEO, lifecycle, content, events, and partnerships.
- Build measurement infrastructure to track qualified lead costs and channel performance.
- Direct a high-velocity experimentation cadence for growth.
- Architect the marketing foundation for a sales-led motion, including account-based plays, outbound support, case studies, and analyst relations.
- Partner with sales on lead scoring, handoff criteria, and targeted account plays.
- Develop positioning and materials for enterprise buyers while maintaining appeal to developers.
- Own Sent's presence in the developer ecosystem, identifying and leveraging key channels and communities.
- Build repeatable acquisition loops around developer channels like Hacker News, X, newsletters, podcasts, and GitHub.
- Define and refine Sent's positioning against competitors and as new channels emerge.
- Ensure consistent brand messaging across all Sent touchpoints, including docs, landing pages, campaigns, and sales decks.
Requirements
- 7+ years in marketing, with significant experience in demand generation or growth at a developer-first, API, or infrastructure company.
- Proven experience taking a technical product upmarket and building an enterprise motion on a self-serve base.
- Demonstrated success in carrying and hitting pipeline numbers, with clear evidence of the strategies used.
- Comfort and understanding of the developer ecosystem, including community behavior, credibility factors, and common pitfalls.
- Technical proficiency to understand APIs and developer thinking without needing extensive translation.
- Experience building and leading small, high-output marketing teams, including hiring skilled individuals.
- Strong quantitative skills (CAC, payback, conversion rates) and qualitative skills (positioning, narrative, brand).
- Experience with messaging, telecom, or API infrastructure is a strong plus.
Skills
- Demand generation
- Growth marketing
- Developer marketing
- Product marketing
- API marketing
- Infrastructure marketing
- Pipeline management
- Experimentation
- Account-based marketing
- Content marketing
- SEO
- Paid acquisition
- Lifecycle marketing
- Event marketing
- Partnership marketing
- Brand positioning
- Messaging
- Quantitative analysis
- Qualitative analysis
- Team leadership
- Hiring
Location
- NYC
Work Type
- Full-time
Experience Level
- VP level
- 7+ years
Benefits
- Meaningful equity with high growth potential
- Top-tier medical, dental, and vision, fully covered
- 401(k) with 100% match up to 4%
- Unlimited PTO
- Beautiful NYC workspace with daily meals and unlimited snacks
- New MacBook Pro + Apple Studio Display
- Wellhub Gold or Equinox membership stipend
About the Company
- Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API.
- Their intelligent routing model automates channel selection based on deliverability and cost, ensuring lower cost and global reach without any channel-specific integrations.
- Sent recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others.
- They are hiring to build the best infrastructure to replace multi-channel messaging stacks.
Equal Opportunity
- Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team.
- We encourage applications from candidates of all backgrounds and experiences.