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About the Role

Drive lead generation and direct sales conversion activities, focusing on paid search and paid social campaigns across multiple global markets. Collaborate with local marketing teams and central digital marketing functions to analyze performance, identify growth opportunities, and execute impactful campaigns.

Responsibilities

• Support the acceleration of the Miele Professional B2B business through digital paid media activities with a focus on lead generation and sales conversion.
• Create, manage, monitor, and optimize digital media campaigns for multiple markets, working both independently and with agency support.
• Act as a partner for local markets, providing campaign reports and insights to improve performance.
• Collaborate with the Brand Marketing team to provide input for asset creation and align on campaign planning.
• Design and present strategic recommendations to diverse audiences.
• Contribute to thought leadership, A/B testing, and innovation strategy based on market trends and competitor activities.
• Manage relationships with external agencies and partners.

Requirements

• Minimum 4 years of experience in digital advertising with a track record of delivering growth, preferably in B2B.
• Proficiency in working with Microsoft Office (e.g., Excel, Teams), business intelligence tools (e.g., PowerBI, Looker), and project management tools (e.g., Jira).
• Possess a get-things-done mentality paired with a data-driven mindset.
• Commercial mindset focused on lead quality and acceptable cost per lead.
• Demonstrate fast-learning ability with a natural curiosity and keen interest in performance marketing developments.
• Strong analytical skills for monitoring performance metrics, identifying trends, and translating insights into actionable strategies.
• Skilled in simplifying complex analyses for senior management.
• Strong relationship-building skills to maintain alignment with various teams and markets.
• Excellent verbal and written communication skills.
• Fluency in English; fluency in another European language is a plus.

Skills

• Google Ads
• Bing Ads
• Google Analytics
• LinkedIn Ads
• Meta Ads
• Paid Search (SEA)
• Paid Social
• Performance Marketing
• Data Analysis
• Strategic Planning
• Agency Management
• Communication
• Relationship Building

Location

• Worldwide

Work Type

• Full-time

Experience Level

• Minimum 4 years

Education Level

• Bachelor's degree in a business-related field

About the Company

• Part of the Miele Professional team at Miele X.