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About the Role
Ofcom is seeking an experienced social media influencer and partnerships manager to explain Ofcom’s work in online safety and other policy areas. This role is crucial for communicating vital information to the public about online safety and involves managing relationships with influencers and partners.
Responsibilities
- Identify, recruit, and manage relationships with ambassadors (influencers) and partners.
- Explain important information about online safety to social media audiences.
- Use research tools to scope and shortlist potential social media influencers and other partners.
- Initiate contact with influencers or their representatives.
- Conduct due diligence to ensure influencers are appropriate and responsible spokespeople.
- Negotiate terms with influencers.
- Work with selected influencers on messaging and outcomes in partnership with Communications colleagues.
- Use a range of tools to identify online partners (influencers and bodies) with the reach to communicate online safety and policy areas to new audiences.
- Work closely with the Insights and Evaluation Lead to select partners and measure the reach and impact of influencer-led communications.
- Be responsible for all due diligence on potential partners to ensure they are reputable and uncontentious.
- Directly manage relationships with concurrent partners or their representatives from initial contact through to contract provision.
- Provide contracts in partnership with Ofcom’s Procurement team.
Requirements
- Demonstrable experience in digital communications, including a strong track record in forming and managing influencer relationships.
- In-depth understanding of modern digital communications, with the ability to make strategic recommendations about channels and spokespeople.
- Excellent organizational skills, with a thorough approach to delivery and enthusiasm for managing concurrent projects and meeting milestones.
- Proven commitment to measurement and evaluation, with experience using data and insights to shape communications strategy.
- Excellent interpersonal skills, and a willingness to quickly form strong, trusted relationships with internal and external parties.
- Confidence and comfort in pitching opportunities to partners or their representatives, and negotiating terms.
- Understanding of, or familiarity with, Ofcom’s regulated industries (in particular online safety) is an advantage.
Skills
- Influencer marketing
- Relationship management
- Digital media channel expertise
- Platform and audience understanding
- Influencer strategy
- Stakeholder communication
- Digital communications
- Influencer relationship management
- Strategic recommendations
- Organizational skills
- Project management
- Measurement and evaluation
- Data and insights utilization
- Interpersonal skills
- Negotiation
Location
- UK
Work Type
- Permanent
- Full-time
Experience Level
- Senior Associate
Benefits
- Rewards, Benefits and Wellbeing
About the Company
- Ofcom's mission is to make communications work for everyone.
- Ofcom regulates services from phone and broadband to TV and radio, airwaves and the postal service.
- Ofcom has taken on new duties to make online services safer for everyone.
- The industries Ofcom regulates are evolving fast.
- The Campaigns Manager sits in Ofcom’s fast-paced, welcoming and expert Communications Department – previously judged by PR Week as the best place to work in-house in the UK.
Equal Opportunity
- At Ofcom, our mission is clear: to make communications work for everyone. To achieve that, our people must reflect the diversity of the UK, in background, identity and experience.
- We believe innovation thrives when difference is valued and everyone feels empowered to contribute their ideas and perspectives.
- We welcome colleagues of all ethnicities and races, sexes, genders and gender identities, sexual orientations, ages, faiths and beliefs, and those with apparent and non‑apparent disabilities.
- We value socio‑economic diversity, life experience and neurodiversity too.
- Whether you’re a carer, a parent, a veteran, or re‑entering work after time away, your voice and perspective matter here.
- Flexibility is at the heart of how we work because we want you to thrive in a way that suits you best. Most roles can therefore be adapted for part‑time hours, job shares, or other flexible arrangements.
- Our recruitment process is intentionally designed to be open and accessible.
- As a proud Disability Confident Leader, we guarantee interviews for disabled applicants who meet the essential criteria for a role.
- Whoever you are, whatever your story, you belong at Ofcom.