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About the Role

Capital One is seeking an innovative Principal Associate to drive product marketing strategy for the Secured Card suite. This individual will design acquisitions & cardholder experiences that meet the needs of the Underserved segment of customers looking to build or rebuild their credit. This role will be responsible for translating audience insights into marketing optimizations, designing learning agendas and collaborating with partners to launch new tactics. The marketer will be a member of the Mainstreet Product Marketing team which is responsible for managing the product positioning for Secured Cards, developing an acquisition journey to help Underserved customers find & fund the right product for them, and crafting a cardholder experience that encourages credit building behavior.

Responsibilities

Craft marketing strategy for the Secured Card customer lifecycle, from initial shopping through graduation to unsecured products
Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact
Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners
Translate and communicate business intent in a directive manner that partner teams can act on
Partner with internal and external creative and marketing technology teams to build and scale Secured Card marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics including application and funding rates
Champion the brand, ensuring that the strategies and messaging for each of our Secured Card products are in line with their respective audience’s needs
Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

Requirements

Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
Has experience working with colleagues at varying levels, including senior leadership
Can operate in white space with limited support and contribute to the agenda
Is naturally curious, always seeking to know the why behind the why
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations
Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity
Bachelor’s Degree or Military Experience
At least 4 years of experience in product marketing or multi-channel digital marketing
At least 4 years of experience developing marketing test frameworks, driving optimization plans and strategy
At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs
At least 2 years of experience in marketing for financial services or another highly regulated industry
At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At least 1 year of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems

Skills

Product marketing
Multi-channel digital marketing
Marketing test frameworks
Optimization plans
Marketing intent
Creative strategy
Marketing technology platforms
Data management platforms
Customer relationship management systems

Location

McLean, VA
New York, NY

Work Type

Hybrid

Experience Level

Principal Associate
At least 4 years of experience
At least 2 years of experience
At least 1 year of experience

Education Level

Bachelor's Degree or Military Experience
Masters degree in Marketing, Business or Communications

Salary/Compensations

McLean, VA: $120,800 - $137,900
New York, NY: $131,800 - $150,500

Benefits

Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

About the Company

Capital One, a Fortune Magazine “100 Best Companies to Work For,”

Equal Opportunity

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
Capital One promotes a drug-free workplace.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.