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About the Role
The Business Analytics team is pivotal in the delivery of modern agency services, tightly integrated with planning and investment teams to deliver on and exceed clients’ business goals.
Responsibilities
- Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
- Participate in the measurement plan development and execution.
- Ensure timely follow through on all scheduled and ad hoc deliverables.
- Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques.
- Lead, mentor and train analysts.
- Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
- Contribute to the consumer segmentation and audience identification/exploration processes.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
- Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Recruit new talent.
- Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
- Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.
Requirements
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience.
- Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
- Comfortable working in ambiguous situations.
- Passionate about driving change by adopting emerging technologies in the advertising space.
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required.
Skills
- Marketing analytics
- Data solutions
- Data lakes
- Data clean rooms
- Aggregated data
- User level data
- Integrated marketing
- Media
- Customer journey development
- Budgeting
- Revenue forecasting
- ROI development
- Audience-based marketing
- Data-driven advertising
- Analytic skills
- Critical thinking
- Strategic issue clarification
- Operational issue clarification
- Data analytics
- Problem-solving
- Leadership
- Client relationship management
- Communication
- Presentation
- Training
- Coaching
- Organization
- Detail orientation
- Prioritization
- Business writing
- Project management
- Scope management
- Budget management
- Timing management
- Adaptability in ambiguous situations
- Adoption of emerging technologies
Location
- Office
Work Type
- Hybrid
- Full-time
Experience Level
- 3-4 years of data and analytics experience
Education Level
- University degree
Salary/Compensations
- $50,000-$95,000
Benefits
- Opportunity to work in the delivery of modern agency services.
- Integration with planning and investment teams.
- Opportunity to exceed clients’ business goals.
- Methodological support, coaching, training and advice.
- Partnering with Planning and Investment teams on budget setting, media plan development and optimization.
- Mentorship and career growth roadmap for direct reports.
- Exposure to industry trends and developments.
- Training and development opportunities.
- Attendance at industry events.
- Opportunity to recruit new talent.
- Opportunity to lead and mentor analysts.
- Opportunity to present to clients.
- Opportunity to contribute to consumer segmentation and audience identification.
- Opportunity to design tests measuring media impact.
- Opportunity to manage cross-functional tasks.
- Opportunity to adopt emerging technologies.
About the Company
- Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
- Omnicom's objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
- Omnicom is committed to hiring and developing exceptional talent.
- Omnicom believes that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- Omnicom strongly believes that celebrating what makes us different makes us better together.
- We look forward to getting to know you.
- We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
- EOE/AA/M/D/V/F.