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About the Role

Inkitt is building the Disney of the 21st Century, leveraging AI and predictive algorithms to discover stories and turn them into blockbuster hits. We are expanding into CandyJarTV and aim to become the next-generation entertainment powerhouse.

Responsibilities

Own the strategy, execution, and optimization of one or more paid user acquisition channels.
Design, launch, and analyze structured experiments to identify scalable growth opportunities.
Build and optimize campaigns to drive efficient user acquisition, engagement, and revenue growth.
Partner with Growth, Product, Creative, and Analytics teams to develop acquisition strategies.
Evaluate channel performance with a focus on incrementality, true lift, and business outcomes.
Translate data and campaign insights into actionable recommendations.
Build repeatable processes, testing frameworks, and playbooks to compound growth.
Identify new platforms, audiences, creative approaches, and channel expansion opportunities.
Balance strategic thinking with hands-on campaign execution in a fast-paced environment.

Requirements

2+ years of hands-on performance marketing or user acquisition experience.
Deep expertise in at least one paid acquisition channel.
Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs.
Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions.
Experience designing and executing structured testing roadmaps and experimentation frameworks.
Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams.
Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact.
Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset.
Builder mentality with a bias toward action, rapid iteration, and continuous learning.
Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred.
Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus.

Skills

Paid Search
Paid Social
DSP/Programmatic
OTT/CTV
Influencer Marketing
Mobile Attribution
Experimentation Tools
Performance Measurement Tools

Location

San Francisco

Work Type

Full-time
Onsite

Experience Level

Mid-level

Salary/Compensations

$120,000 - $150,000 a year

Benefits

401k plan
Medical, dental, and vision coverage
Professional coaching
Team-building events
Annual Tulum trip
Unlimited access to Galatea app and CandyJarTV app
Unlimited budget for self-development books
Charity donation of your choice at one year anniversary
Free lunch in office everyday
Class Pass membership (US based)
Gym access (Berlin employees)
Dog friendly offices

About the Company

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment.
Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits.
Inkitt has become the 11th most bestseller-generating publisher in the world.
Recently raising a Series C and backed by top VC’s such as Khosla, Kleiner Perkins, and NEA Ventures.

Equal Opportunity

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion.
We believe every author should have an equal opportunity to succeed, as should our team members.
As a growing team from 20+ countries, we welcome everyone to apply.