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About the Role
Zynga is seeking a Senior Manager, Lifecycle Marketing to manage a team and own the planning and execution of Lifecycle strategy across multiple game genres. This role requires a data-driven, strategic, and collaborative approach to drive customer engagement, retention, and reactivation.
Responsibilities
- Manage and develop a team of Managers and/or Specialists, providing clear direction, coaching, and people leadership.
- Own performance management for direct reports, including goal-setting, 1:1s, feedback, and career development.
- Own hiring, onboarding, and headcount planning for the team.
- Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues.
- Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino).
- Design and drive nurture programs that improve customer engagement, retention, and reactivation.
- Define and drive go-to-market communication plans for new product launches and feature releases.
- Own adoption of new tools and technology across the team, and monitor IP and domain health.
- Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts).
- Set team goals (OKRs) in line with BU objectives, and cascade them into individual goals.
- Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights.
- Interpret data, analyze results, and develop insights to improve retention, engagement, conversion rate, and customer loyalty.
- Present performance reports and readouts to stakeholders, identify drivers, and make recommendations.
- Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams.
- Embrace established processes and identify opportunities to improve efficiency.
- Be analytical, critical, and offer recommendations motivated by data.
Requirements
- Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
- 2+ years of people management experience, with a track record of managing Managers and/or Specialists.
- Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferred.
- Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability.
- Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics.
- Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices.
- Multi-variate testing expertise and strong understanding of QA processes.
- Self-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision.
- Strong communication, copywriting, organizational, and project management skills.
- Attention to detail, team-first attitude, and passion for games.
Skills
- CRM
- Lifecycle Marketing
- HTML
- SQL
- Braze
- Leanplum
- Moengage
- Email deliverability
- Push
- SMS
- IAMs
- Multi-variate testing
- QA processes
- Communication
- Copywriting
- Organizational skills
- Project management
Location
- Toronto
Work Type
- Full-time
Experience Level
- Senior Manager
- 5+ years of relevant experience
- 2+ years of people management experience
Education Level
- Bachelor's degree
Salary/Compensations
- $119,300 and $160,000 per year
Benefits
- Bonus
- Equity awards
- 401(K) plan
- Employee Stock Purchase Program
- Medical insurance
- Dental insurance
- Vision insurance
- Basic life insurance
- 14 paid holidays per calendar year
- Paid vacation time (15 to 25 days)
- Discretionary time off program
- Up to 10 paid sick days per calendar year
- Paid parental leave
- Paid compassionate leave
- Wellbeing programs
- Family planning support through Maven
- Commuter benefits
- Reimbursements for fitness-related expenses
About the Company
- Zynga brings people together through the power of play.
- A global leader in interactive entertainment and a proud label of Take-Two Interactive.
- Games have been downloaded over 6 billion times, connecting players in 175+ countries.
- Diverse game portfolio includes FarmVille™, Words With Friends™, Zynga Poker™, and many more.
- Founded in 2007 and headquartered in California, with teams spanning North America, Europe, and Asia.
- Zynga is where fun meets innovation.
Equal Opportunity
- We are proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds.
- Employment is based on substantive ability, objective qualifications, and work ethic – not on protected characteristics.
- We are committed to providing necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments.
- Please contact accommodationrequest@zynga.com to request any accommodations or for support.