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About the Role

Zynga is seeking a Senior Manager, Lifecycle Marketing to manage a team and own the planning and execution of Lifecycle strategy across multiple game genres. This role requires a data-driven, strategic, and collaborative approach to drive customer engagement, retention, and reactivation.

Responsibilities

• Manage and develop a team of Managers and/or Specialists, providing clear direction, coaching, and people leadership.
• Own performance management for direct reports, including goal-setting, 1:1s, feedback, and career development.
• Own hiring, onboarding, and headcount planning for the team.
• Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues.
• Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino).
• Design and drive nurture programs that improve customer engagement, retention, and reactivation.
• Define and drive go-to-market communication plans for new product launches and feature releases.
• Own adoption of new tools and technology across the team, and monitor IP and domain health.
• Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts).
• Set team goals (OKRs) in line with BU objectives, and cascade them into individual goals.
• Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights.
• Interpret data, analyze results, and develop insights to improve retention, engagement, conversion rate, and customer loyalty.
• Present performance reports and readouts to stakeholders, identify drivers, and make recommendations.
• Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams.
• Embrace established processes and identify opportunities to improve efficiency.
• Be analytical, critical, and offer recommendations motivated by data.

Requirements

• Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
• 2+ years of people management experience, with a track record of managing Managers and/or Specialists.
• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferred.
• Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability.
• Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics.
• Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices.
• Multi-variate testing expertise and strong understanding of QA processes.
• Self-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision.
• Strong communication, copywriting, organizational, and project management skills.
• Attention to detail, team-first attitude, and passion for games.

Skills

• CRM
• Lifecycle Marketing
• HTML
• SQL
• Braze
• Leanplum
• Moengage
• Email deliverability
• Email
• Push
• SMS
• IAMs
• Multi-variate testing
• QA processes
• Communication
• Copywriting
• Organizational skills
• Project management

Location

• Toronto

Work Type

• Full-time

Experience Level

• Senior Manager
• 5+ years of relevant experience
• 2+ years of people management experience

Education Level

• Bachelor's degree

Salary/Compensations

• $119,300 and $160,000 per year

Benefits

• Bonus
• Equity awards
• 401(K) plan
• Employee Stock Purchase Program
• Medical insurance
• Dental insurance
• Vision insurance
• Basic life insurance
• 14 paid holidays per calendar year
• Paid vacation time (15 to 25 days)
• Discretionary time off program
• Up to 10 paid sick days per calendar year
• Paid parental leave
• Paid compassionate leave
• Wellbeing programs
• Family planning support through Maven
• Commuter benefits
• Reimbursements for fitness-related expenses

About the Company

• Zynga brings people together through the power of play.
• A global leader in interactive entertainment and a proud label of Take-Two Interactive.
• Games have been downloaded over 6 billion times, connecting players in 175+ countries.
• Diverse game portfolio includes FarmVille™, Words With Friends™, Zynga Poker™, and many more.
• Founded in 2007 and headquartered in California, with teams spanning North America, Europe, and Asia.
• Zynga is where fun meets innovation.

Equal Opportunity

• We are proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds.
• Employment is based on substantive ability, objective qualifications, and work ethic – not on protected characteristics.
• We are committed to providing necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments.
• Please contact accommodationrequest@zynga.com to request any accommodations or for support.