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About the Role

M Booth is seeking a Digital Director to join their Consumer Lifestyle Team. This role will support a growing practice focused on consumer brands in the food/beverage, home, travel, and wine/spirits sectors. The ideal candidate will be passionate about digital innovation, social trends, and delivering exceptional client work in a fast-paced, collaborative environment.

Responsibilities

• Develop and execute integrated social strategies that align with business goals.
• Build tailored digital and social playbooks combining earned and organic strategies.
• Translate social trends into meaningful brand activations.
• Collaborate with creative, digital, and media teams on platform-specific campaigns.
• Inform influencer marketing efforts and partner with creators.
• Serve as day-to-day client lead on social media.
• Provide counsel to clients on cultural relevance and platform optimization.
• Present campaign ideas, strategic recommendations, and performance insights to clients.
• Mentor and inspire team members.
• Partner with third-party vendors for seamless campaign execution.
• Oversee community management strategies and brand tone.
• Work closely with creative teams to develop engaging social content.
• Establish KPIs and measurement frameworks for campaign success.
• Lead real-time reporting and provide actionable insights for optimization.
• Monitor platform updates and algorithm changes to evolve strategies.

Requirements

• 6+ years of experience in digital and social media, agency or in-house.
• Experience driving brand social media and content strategy.
• Experience developing social media strategies and playbooks.
• Experience overseeing social media content production, creative teams, photoshoots, and video shoots with onset experience.
• Strong understanding of social media measurement and tying results to client goals.
• Experience merchandising results.
• Experience overseeing influencer marketing programs/campaigns.
• Experience managing digital initiatives is preferred (e.g., web/app development, chatbots, emerging tech, CRM, email marketing).
• Strong understanding of digital and social media's role in the broader marketing mix.
• Excellent written, verbal communication, and presentation skills.
• Client service excellence and strategic, thoughtful counsel.
• Strong management, mentorship, and project leadership skills.
• Good time and project management abilities.
• Self-directed, motivated, and ownership-driven.
• Ability to work effectively in a fast-moving environment.

Skills

• Digital Strategy
• Social Media Strategy
• Content Strategy
• Influencer Marketing
• Community Management
• Social Media Measurement
• Client Service
• Project Management
• Communication
• Presentation Skills

Location

• New York office

Work Type

• Hybrid

Experience Level

• 6+ years

Salary/Compensations

• $106,000 – $135,000/year

Benefits

• Professional growth and development programs
• Comprehensive health care and wellness plans
• 401(k) Savings Plan
• Flexible Spending Accounts
• Paid holidays
• Unlimited Paid Time Off (Personal, Sick, Vacation)
• Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits

About the Company

• M Booth produces award-winning, culturally-resonant campaigns.
• The agency has a 40-year history with entrepreneurial roots and a people-first culture.
• They are passionate about clients, creativity, innovation, and contributing to an equitable world.
• The agency's future focus is on being 'Bold'.

Equal Opportunity

• M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.