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About the Role

PIMCO is seeking a Vice President, Marketing Automation Product Manager to serve as a subject matter expert for their Adobe Marketo instance. This individual will lead the day-to-day oversight of Marketo while also partnering closely with business and technology to shape the long-term automation vision, strategy and roadmap. The ideal candidate is a Marketo Master Architect with deep technical expertise in platform administration, workflow optimization and system integration as well as marketing strategy and lifecycle execution. They bring proven experience implementing platform improvements, automation best practices and platform integration strategies that have delivered measurable impact in past roles. This individual will champion, shape and scale a unified global marketing automation strategy that aligns with regional nuances and drives consistency across a global organization – simplifying complex concepts, driving adoption of best practices across regions, and ensuring platform decisions support both strategic marketing goals and operational efficiency. In this role, you will work cross-functionally and cross-regionally to ensure digital marketing teams are well equipped to plan, execute and optimize marketing campaigns and automation strategies including lead generation, segmentation strategy, nurture programs and lifecycle optimization strategies. Striving for operational excellence, you will gather requirements from marketing stakeholders and partner closely with technology to develop optimal platform workflows for automation and to ensure an efficient and effective global operating model.

Responsibilities

Drive innovation in marketing automation strategies, leveraging new features within Marketo, evaluate and pilot emerging technologies such as AI-driven personalization, predictive analytics, to enhance automation capabilities.
Own the Marketo roadmap, working with technology teams to prioritize integrations, product enhancements and process improvements and create roadmap visibility to the broader organization.
Identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates/campaign connectivity to enable true multi-channel marketing synchronization.
Collaborate with stakeholders to align marketing automation strategies with business objectives, including refinement and best use case of lead scoring models.
Partner with global analytics and digital marketing teams to define key performance indicators (KPIs) for automation programs and ensure consistent reporting across global campaigns.
Act as SME for the email tagging framework to ensure effectiveness and minimize disruption by conducting impact analysis, coordinating changes with global email vendors, and implementing updates across platforms and process documents.
Implement global best practices to execute email campaigns, nurture programs, and other marketing initiatives within Marketo.
Document standard operating procedures to train and support regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices.
Oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA) including user access, data hygiene, and change management protocols across regions.

Requirements

Minimum of a bachelor’s degree from an accredited institution.
At least 10 years of experience working with Marketing Automation platforms and multiple years specifically working in Marketo.
Deep understanding of Marketo's features, functionality, and best practices.
Digital product management or Digital marketing experience, with a proven track record of articulating a vision, executing a strategy, and managing executive-level stakeholders.
Strong proficiency in workflow mapping and process improvement.
Experience in financial services and/or asset management, with a focus on B2B and B2B2C business models.
Experience working in a global context, with an appreciation for navigating risks and challenges across diverse markets.
Experience with CRM systems like Microsoft Dynamics and integrating them with Marketo.
Ability to manage projects, timelines, and resources effectively.
Familiarity with other marketing technologies and tools.
An ability to analyze campaign performance with an emphasis on making data-driven decisions to improve overall strategy.
Experience facilitating and managing communication channels within the project, including meetings, workshops, email, and documentation.
Ability to work daily with engineering, communicate features and software architecture ideas, and apply QA best practices.
Interest and passion for all things digital, with a desire to continue to learn about new marketing automation technologies.
Drive continuous improvement by evaluating new Marketo features, emerging technologies, and automation best practices.

Skills

Marketo
Adobe Marketo
Marketing Automation
AI-driven personalization
Predictive analytics
Workflow optimization
System integration
Marketing strategy
Lifecycle execution
Platform administration
Lead generation
Segmentation strategy
Nurture programs
Lifecycle optimization
Microsoft Dynamics
Visio
Jira
Aprimo
MS Teams
Slack
Confluence
MS Office
Google Analytics
GA4
Cvent
Sitecore
Seismic
Snowflake
PowerBi

Location

Austin
New York
Newport Beach

Work Type

On-site

Experience Level

Vice President
10 years of experience

Education Level

Bachelor's degree

Salary/Compensations

$150,000.00 - $225,000.00

Benefits

Base salary
Discretionary bonus

About the Company

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. They invest clients’ capital across a range of fixed income and credit opportunities, leveraging decades of experience navigating complex debt markets. Their flexible capital base and deep relationships with issuers have helped them become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.
Since 1971, their people have shaped their organization through a high-performance inclusive culture, in which they celebrate diverse thinking. They invest in their people and strive to imprint their CORE values of Collaboration, Openness, Responsibility and Excellence. They believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to their clients.

Equal Opportunity

PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.
PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.