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About the Role
As a Manager, Paid Social, you will be responsible for the operational management of a client's paid social marketing initiatives. You will manage less expert team members and focus increasingly on strategy development for the dedicated account(s).
Responsibilities
- Develop forecasts and plans, using input from your Director and Account Director.
- Understand the client’s product and their marketing objectives and goals to define a campaign strategy and deliverable plans.
- Work closely with other internal departments to develop fully integrated social campaigns.
- Monitor, track and evaluate campaign performance analytics, based on critical client metrics.
- Deliver monthly client reports.
- Think creatively and develop tools and creative tactics to improve efficiencies.
- Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts.
- Create, or assist in creating, POVs, standard methodologies, and key process documentation.
Requirements
- Manage less expert team members
- Focus increasingly on strategy development for the dedicated account(s)
- Understand the client’s product and their marketing objectives and goals
- Define a campaign strategy and deliverable plans
- Work closely with other internal departments
- Develop fully integrated social campaigns
- Monitor, track and evaluate campaign performance analytics
- Deliver monthly client reports
- Think creatively
- Develop tools and creative tactics to improve efficiencies
- Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts
- Contribute to new business efforts
- Create POVs, standard methodologies, and key process documentation
Skills
- Paid social marketing
- Strategy development
- Forecasting
- Campaign strategy
- Deliverable plans
- Social campaigns
- Campaign performance analytics
- Client reporting
- Creative tactics
- Process documentation
Location
- US
Work Type
- Hybrid
Experience Level
- Manager
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- WPP is the creative transformation company.
- WPP Media is WPP’s global media collective.
- WPP Unite will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end-to-end strategy, design, and execution powerhouse.
- WPP Media will bring its media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands.
- WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.