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About the Role

In this key role, you will build our marketing organization from the ground up, from the operational start-up phase to a structured, high-performing marketing department with its own team. You will take responsibility, set clear priorities, and develop marketing into a measurable growth driver for our company.

Responsibilities

• Build and establish the entire marketing organization
• Operatively manage and evaluate all marketing activities during the start-up phase
• Develop and implement a scalable marketing strategy
• Performance-oriented marketing with a focus on ROI, leads, and revenue contribution
• Introduce clear processes, KPIs, and reporting
• Derive data-based measures for scaling
• Prioritize marketing measures with limited resources
• Consciously decide which measures are not implemented
• Build, lead, and further develop a marketing team
• Reduce dependence on external agencies
• Close collaboration with management, sales, and IT

Requirements

• Several years of experience in a senior marketing role
• Demonstrable experience in building or restructuring marketing departments
• Several years of leadership experience
• Very good operational understanding of central marketing disciplines
• Sound knowledge in performance marketing, campaign management, and analysis
• Ability to initially implement marketing operations independently
• Strong analytical thinking and clear KPI focus
• High self-responsibility, structural strength, and decision-making ability

Skills

• Performance Marketing
• Campaign Management
• Analysis
• Lead Management
• Funnel Optimization
• CRM Systems (e.g., HubSpot, Salesforce)
• Tracking Setups (e.g., server-side tracking, CAPI)
• CMS and Content Systems (e.g., WordPress, Page Builders)

Location

• Germany

Work Type

• Full-time

Experience Level

• Senior
• Management

Salary/Compensations

• Attractive remuneration
• Car purchase subsidy: €1,000 per year of service
• Job security: Unlimited employment contract
• Vacation: 28 days
• Flexible working hours: Start of work between 08:00 – 09:00
• Corporate Benefits: Discounts with well-known partners
• Job-related further training: Financial support
• Employee referral program: €500
• Free catering: Coffee, water & fresh fruit

Benefits

• Attractive remuneration
• Car purchase subsidy: €1,000 per year of service
• Job security: Unlimited employment contract
• Vacation: 28 days
• Flexible working hours: Start of work between 08:00 – 09:00
• Corporate Benefits: Discounts with well-known partners
• Job-related further training: Financial support
• Employee referral program: €500
• Free catering: Coffee, water & fresh fruit

About the Company

• With over 2,000 premium used vehicles, we are one of the leading providers in the automotive trade in Europe.
• For over 25 years, our dealership has stood for quality, modern service, and exclusive vehicles that set standards.
• As an innovative, digitally oriented company, we are shaping the future of mobility – with passion, precision, and strong team spirit.
• We place great importance on respectful interaction, continuous training, and enthusiasm for technology and perfection.