Associate Director, Relevance Strategy at VaynerMedia LLC | New York, NY, US | Rezi

Associate Director, Relevance Strategy at VaynerMedia LLC

Associate Director, Relevance Strategy

VaynerMedia LLC · New York, NY, US

Today

Associate Director, Relevance Strategy

VaynerMedia LLC · New York, NY, US

15 hours ago
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About the Role

Strategy at VaynerMedia provides a crucial perspective on business dynamics. We are a human-centric, culture-obsessed discipline that dives deep into audience insights, media trends, cultural shifts, and tech innovations to inform strategic recommendations. Our team is collectively redefining and modernizing how clients harness consumer and cultural intelligence, develop brand strategy, and plan for attention.

Responsibilities

  • Identify data-driven insights in a logical flow to deliver a compelling and enlightening story to clients.
  • Bring the consumer’s world to life through qualitative and cultural mining, plus insightful synthesis of quantitative research.
  • Demonstrate analytical and strategic skills to help solve client’s business problems.
  • Stay abreast of the competitive landscape regarding data, human-centered research, and scalable qualitative insights delivering meaningful results.
  • Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia’s ability to ‘culture hack’ at speed and transform clients’ businesses.
  • Evaluate creative concepts and communication opportunities, providing sound feedback and/or recommendations.
  • Facilitate brainstorms, workshops, and ideation sessions that drive greater creativity and innovation.
  • Direct the strategic development of client presentations and other important communications, delivering clear, compelling, and persuasive communications to all stakeholders.
  • Brief creative teams for ideation and help facilitate brainstorms and workshops.

Requirements

  • 6-8 years of experience strategically building brands at a top agency, working for Fortune 500 clients.
  • Must have experience understanding the intersection of business strategy, consumer insights, and digital behavior in grounding big, purposeful ideas.
  • Ability to use proper tools to review qualitative, quantitative research, and behavioral data to draw and interpret insights.
  • Collaborate with people, fostering strong cross-functional teamwork and positive results.
  • Strategic thinking ability with a balanced analytical and creative approach to integrated marketing planning.
  • Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
  • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward, and acting upon them swiftly.

Experience Level

  • 6-8 years

Salary/Compensations

  • $100,000—$127,500 USD

Benefits

  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits

About the Company

  • VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
  • VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Equal Opportunity

  • Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!