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About the Role
Optimize the core Website & App experience by bridging category trading and platform product development. Focus on driving app retention, refining site taxonomy, and identifying cross-category discovery opportunities to maximize customer lifetime value. This role is pivotal in driving digital performance and strategy, managing a high-performing digital merchandising team, and being accountable for annual, period, and weekly performance.
Responsibilities
- Define and execute the digital category strategy, setting and delivering against revenue, margin, and growth targets across conversion optimization, range, and availability.
- Own day-to-day digital trading, accurately forecasting performance metrics, communicating insights, and swiftly deploying actions to maximize growth and mitigate risks.
- Enhance the end-to-end digital customer journey across search, content, and merchandising; collaborate with product and design teams to remove friction points and improve site conversion.
- Harness advanced analytics tools (e.g., Adobe, ContentSquare, Tableau) to translate data into actionable trading strategies, running experimentation tests to continuously optimize site performance.
- Serve as the digital category champion, partnering closely with Commercial, Customer, and Digital teams to align priorities, drive digital transformation, and execute trade plans.
- Lead category-specific digital launches and campaigns, supporting SEO, onsite search, and content optimization while maximizing retail media potential.
- Lead, coach, and inspire a team of 6–11 Partners, fostering a growth mindset and driving the adoption of modern tools and AI to blend human creativity with algorithmic precision.
Requirements
- Proven track record of planning and delivering large-scale content, campaigns, and site optimisations at pace within a fast-moving, dynamic environment.
- Track record of driving growth within native mobile apps and site-wide navigation/taxonomy, balancing pure category trading with long-term UX improvements.
- Ability to analyze holistic customer journeys across multiple product verticals to eliminate cross-site friction, boost basket building, and optimize sitewide conversion.
- Strong understanding of financial metrics, e-commerce levers, and budget management, with a track record of translating data into commercial decisions.
- 5+ years of experience leading and developing high-performing, diverse, or remote teams through transformation and change.
- Comfortable working with analytics tools to make fast, evidence-based trading decisions and site improvements.
- Exceptional presentation and communication skills with a proven ability to influence senior stakeholders and cross-functional teams.
- Ability to break down silos, put the customer at the heart of every decision, and act as a responsible owner within a co-owned business model.
- Prior digital or e-commerce experience within a complex, multi-category retail environment.
- Hands-on experience collaborating closely across broader digital capabilities, including Product, Digital Marketing, Retail Media, and CX.
Skills
- Adobe
- ContentSquare
- Tableau
- SEO
- AI
Location
- London
Work Type
- Hybrid
- Permanent
Experience Level
- Partnership Level 5
- 5+ years of experience leading and developing high-performing, diverse, or remote teams
Salary/Compensations
- £76,800.00 – £100,000.00
- £76,800.00 - £123,000.00 Annual
Benefits
- Flexible working
- Flexible or compressed hours
- Job sharing
- Shorter hour contracts
About the Company
- We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose.
- We’re not just employees, we’re Partners, driven by our purpose to build a happier world.
- We’re ruthlessly focused on being brilliant at retail.
- We continue to innovate, adapt and diversify.
- As Partners we all share the responsibility of ownership and in its rewards.
- We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.
- We all own making the Partnership somewhere we belong.
- Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE.
- Growing ourselves individually, and as a collective.
Equal Opportunity
- It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates).
- We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.
- We want all of our Partners to have a good work-life balance and we support flexible working.