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About the Role

Optimize the core Website & App experience by bridging category trading and platform product development. Focus on driving app retention, refining site taxonomy, and identifying cross-category discovery opportunities to maximize customer lifetime value. This role is pivotal in driving digital performance and strategy, managing a high-performing digital merchandising team, and being accountable for annual, period, and weekly performance.

Responsibilities

Define and execute the digital category strategy, setting and delivering against revenue, margin, and growth targets across conversion optimization, range, and availability.
Own day-to-day digital trading, accurately forecasting performance metrics, communicating insights, and swiftly deploying actions to maximize growth and mitigate risks.
Enhance the end-to-end digital customer journey across search, content, and merchandising; collaborate with product and design teams to remove friction points and improve site conversion.
Harness advanced analytics tools (e.g., Adobe, ContentSquare, Tableau) to translate data into actionable trading strategies, running experimentation tests to continuously optimize site performance.
Serve as the digital category champion, partnering closely with Commercial, Customer, and Digital teams to align priorities, drive digital transformation, and execute trade plans.
Lead category-specific digital launches and campaigns, supporting SEO, onsite search, and content optimization while maximizing retail media potential.
Lead, coach, and inspire a team of 6–11 Partners, fostering a growth mindset and driving the adoption of modern tools and AI to blend human creativity with algorithmic precision.

Requirements

Proven track record of planning and delivering large-scale content, campaigns, and site optimisations at pace within a fast-moving, dynamic environment.
Track record of driving growth within native mobile apps and site-wide navigation/taxonomy, balancing pure category trading with long-term UX improvements.
Ability to analyze holistic customer journeys across multiple product verticals to eliminate cross-site friction, boost basket building, and optimize sitewide conversion.
Strong understanding of financial metrics, e-commerce levers, and budget management, with a track record of translating data into commercial decisions.
5+ years of experience leading and developing high-performing, diverse, or remote teams through transformation and change.
Comfortable working with analytics tools to make fast, evidence-based trading decisions and site improvements.
Exceptional presentation and communication skills with a proven ability to influence senior stakeholders and cross-functional teams.
Ability to break down silos, put the customer at the heart of every decision, and act as a responsible owner within a co-owned business model.
Prior digital or e-commerce experience within a complex, multi-category retail environment.
Hands-on experience collaborating closely across broader digital capabilities, including Product, Digital Marketing, Retail Media, and CX.

Skills

Adobe
ContentSquare
Tableau
SEO
AI

Location

London

Work Type

Hybrid
Permanent

Experience Level

Partnership Level 5
5+ years of experience leading and developing high-performing, diverse, or remote teams

Salary/Compensations

£76,800.00 – £100,000.00
£76,800.00 - £123,000.00 Annual

Benefits

Flexible working
Flexible or compressed hours
Job sharing
Shorter hour contracts

About the Company

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose.
We’re not just employees, we’re Partners, driven by our purpose to build a happier world.
We’re ruthlessly focused on being brilliant at retail.
We continue to innovate, adapt and diversify.
As Partners we all share the responsibility of ownership and in its rewards.
We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.
We all own making the Partnership somewhere we belong.
Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE.
Growing ourselves individually, and as a collective.

Equal Opportunity

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates).
We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.
We want all of our Partners to have a good work-life balance and we support flexible working.