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About the Role

Lead the Fashion category, driving digital performance across apparel, footwear, and accessories with a fast-paced, trend-responsive mindset. This role is pivotal in driving digital performance and strategy, managing a merchandising team, and optimizing customer journeys to drive growth across digital channels.

Responsibilities

• Define and execute the digital category strategy, setting and delivering against revenue, margin, and growth targets.
• Own day-to-day digital trading, accurately forecasting performance metrics, communicating insights, and swiftly deploying actions.
• Enhance the end-to-end digital customer journey across search, content, and merchandising.
• Translate data into actionable trading strategies using advanced analytics tools, running experimentation tests to optimize site performance.
• Partner closely with Commercial, Customer, and Digital teams to align priorities, drive digital transformation, and execute trade plans.
• Lead category-specific digital launches and campaigns, supporting SEO, onsite search, and content optimization.
• Lead, coach, and inspire a team, fostering a growth mindset and driving the adoption of modern tools and AI.

Requirements

• Proven track record of planning and delivering large-scale content, campaigns, and site optimisations at pace.
• Strong background in online fashion trading, with a deep understanding of trend seasonality, size/fit optimization, and returns mitigation strategies.
• Experience partnering with major fashion brands and internal editorial teams to curate high-converting landing pages, trend edits, and campaign activations.
• Strong understanding of financial metrics, e-commerce levers, and budget management.
• 5+ years of experience leading and developing high-performing, diverse, or remote teams through transformation and change.
• Comfortable working with analytics tools to make fast, evidence-based trading decisions and site improvements.
• Exceptional presentation and communication skills with a proven ability to influence senior stakeholders and cross-functional teams.
• Ability to break down silos, put the customer at the heart of every decision, and act as a responsible owner.

Skills

• Adobe
• ContentSquare
• Tableau
• SEO
• AI

Location

• London

Work Type

• Hybrid
• Permanent

Experience Level

• Partnership Level 5

Salary/Compensations

• £76,800.00 – £100,000.00
• £76,800.00 - £123,000.00 Annual

About the Company

• We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose.
• We’re not just employees, we’re Partners, driven by our purpose to build a happier world.
• We’re ruthlessly focused on being brilliant at retail.
• We continue to innovate, adapt and diversify.
• As Partners we all share the responsibility of ownership and in its rewards.
• We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.
• We all own making the Partnership somewhere we belong.
• Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE.
• Growing ourselves individually, and as a collective.
• As Partners, we make all the difference. And, we all own it.

Equal Opportunity

• It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates).
• We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.
• We want all of our Partners to have a good work-life balance and we support flexible working.
• This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible.