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About the Role

We're seeking an Insight Manager to lead our brand tracking and ad-hoc research portfolio. This individual contributor role involves owning projects end-to-end, building client relationships, and delivering insights that drive business impact.

Responsibilities

• Design and deliver brand tracking studies, campaign evaluation research, and brand health monitoring programs.
• Manage fieldwork, data analysis, and reporting for both continuous and bespoke brand research projects.
• Translate tracking data into compelling narratives to help clients optimize communications and refine strategy.
• Identify emerging trends within tracking data and recommend actionable next steps.
• Own direct client communication and develop long-term relationships with key contacts.
• Brief clients on research findings; present insights with confidence, clarity, and perspective.
• Work with the Insight Director on proposal development and pitch support.
• Manage client expectations, budgets, and timelines; ensure projects deliver commercial value.
• Write questionnaires, discussion guides, and detailed research proposals aligned to client briefs.
• Manage end-to-end quantitative research workflows (sampling, fieldwork, data processing, analysis).
• Conduct qualitative research where appropriate—focus groups, interviews, workshops.
• Develop analysis using statistical software (e.g., Q, SPSS, Qualtrics).
• Create insightful, visually engaging reports and presentations that go "beyond the bar chart".
• Identify and develop thought-leadership research to build UM's market reputation.
• Introduce new research methodologies and demonstrate how our tools add value to media planning.
• Support agency new business pitches with research thinking.
• Run internal workshops to enrich agency output and foster data-informed culture.
• Deputize for the Insight Director when needed.

Requirements

• Quantitative research experience ideally from a media agency, market research firm, or client-side research role.
• Hands-on experience managing and running continuous market research tracking studies, ensuring accurate project management and reporting.
• Proven track record managing clients and delivering to commercial targets.
• Exceptional time and project management skills, with the ability to prioritize competing tasks and seamlessly oversee research projects from inception to completion.
• Strong brand and communications knowledge or demonstrable interest.
• Proficiency in statistical analysis and data visualization software.
• Excellent proposal writing and questionnaire design skills.
• Ability to work autonomously while knowing when to escalate; confident in your own decision-making.
• Curiosity and analytical rigor—you dig into the why behind metrics, not just reporting shifts.
• Strong storytelling ability; you can find the narrative in complex data.
• Attention to detail; you take pride in analytical accuracy.
• Consultancy-oriented; you think in terms of client challenges and business solutions.
• Naturally curious; you question assumptions and challenge conventional thinking.
• Independent worker who manages multiple projects simultaneously.
• Energetic ambassador for our team; keen to contribute to agency culture.
• You have a point of view and aren't afraid to express it—even if it's contrarian.
• Growth mindset; keen to develop your reputation as a research thought leader.
• Hands-on qualitative research experience (designing, moderating, analyzing).
• Background in brand planning, strategic communications, or advertising.
• Willingness to attend industry conferences and events.

Skills

• Quantitative research
• Market research
• Brand tracking
• Campaign evaluation
• Brand health monitoring
• Fieldwork management
• Data analysis
• Reporting
• Client communication
• Proposal development
• Budget management
• Timeline management
• Questionnaire design
• Discussion guide creation
• Research proposal writing
• Quantitative research workflows
• Qualitative research
• Statistical software (Q, SPSS, Qualtrics)
• Data visualization
• Thought leadership
• Research methodologies
• New business pitches
• Internal workshops
• Project management
• Time management
• Storytelling
• Attention to detail
• Statistical analysis

Location

• London
• UK travel

Work Type

• Hybrid (minimum 3 days in office)

Experience Level

• Manager

About the Company

• Omnicom Media Group is a leading global media agency.
• Omnicom is committed to hiring and developing exceptional talent.
• We believe that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.

Equal Opportunity

• Omnicom is committed to hiring and developing exceptional talent.
• We believe that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• We will process your personal data in accordance with our Recruitment Privacy Notice.