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About the Role

The Content Marketing Manager will develop and execute a brand's content strategy to attract, engage, and convert target audiences, focusing on thought leadership, customer stories, and content supporting a complex sales cycle in the B2B context of market access and pharma commercialization.

Responsibilities

• Define content goals tied to business objectives (awareness, pipeline, retention)
• Build and manage an editorial calendar
• Identify target audience personas and map content to their journey stages
• Write or oversee production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
• Manage freelancers, agencies, or internal subject matter experts
• Ensure brand voice and messaging consistency across all content
• Conduct keyword research and optimize content for search
• Distribute content across owned, earned, and paid channels
• Manage content on the website/CMS
• Create gated assets (guides, reports) for lead capture
• Support sales with enablement content (one-pagers, battlecards, FAQs)
• Partner with demand gen on nurture emails and campaign content
• Track content metrics (traffic, engagement, leads, pipeline influenced)
• Report on content performance and iterate based on data
• Work closely with product, sales, and customer success to source insights and stories
• Partner with design for content production
• Develop thought leadership content tied to market access and pharma commercialization topics
• Create customer stories and case studies
• Produce content that supports a longer, more complex sales cycle

Requirements

• 3-5 years of content marketing experience, with at least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry
• Proven writing portfolio demonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences
• Experience owning a content calendar and managing multiple concurrent projects/deadlines independently
• Hands-on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially LinkedIn)
• Familiarity with SEO best practices and increasingly, AEO/answer engine optimization for AI-driven search
• Experience with marketing automation and CMS platforms (e.g., HubSpot, Marketo, Marketing Cloud, WordPress) and basic proficiency in analytics/reporting tools
• Comfortable working cross-functionally with sales, product, and subject matter experts to source and validate content
• Background or working knowledge of pharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma data/analytics
• Experience supporting demand generation funnels (top-of-funnel awareness through sales enablement)
• Familiarity with PE-backed or high-growth B2B tech environments where marketing teams are lean and content ownership is broad
• Experience partnering with design/creative resources (internal or agency) to produce polished, on-brand assets
• Track record of repurposing long-form content into multi-channel campaigns
• Strong editorial judgment and consistency with brand voice
• Self-starter comfortable in a lean team where they'll wear multiple hats
• Ability to take ambiguous input from SMEs and turn it into polished narrative

Skills

• Content Strategy
• Editorial Calendar Management
• Persona Development
• Content Creation
• Content Management
• SEO
• Content Distribution
• Website Management/CMS
• Demand Generation
• Lead Capture
• Sales Enablement
• Marketing Automation
• Analytics and Reporting
• Cross-Functional Collaboration
• Pharmaceutical Commercialization
• Market Access
• B2B SaaS Marketing
• Healthcare IT Marketing
• Life Sciences Marketing
• Technical/Regulated Industry Marketing
• Writing
• Editing
• Project Management
• Brand Voice Consistency
• Customer Storytelling
• Case Study Development
• Email Marketing
• Social Media Content Creation
• Web Copywriting
• Sales Collateral Development
• Content Repurposing
• Design Partnership

Location

• Philadelphia, PA (USA)
• Ambler, PA (USA)
• Raleigh, NC (USA)
• Pune, India
• Medellín, Colombia

Work Type

• Full-time

Experience Level

• 3-5 years of content marketing experience
• At least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry

Education Level

• Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field

Benefits

• Excellent and affordable medical benefits
• Non-medical perks
• Flexible Paid Time Off
• 401(k) Plan with a Company Match
• Parental Leave
• Student Loan Reimbursement
• Robust Learning & Development opportunities including over 700+ development courses

About the Company

• IntegriChain is the data and application backbone for market access departments of Life Sciences manufacturers.
• We deliver the data, the applications, and the business process infrastructure for patient access and therapy commercialization.
• More than 250 manufacturers rely on our ICyte Platform to orchestrate their commercial and government payer contracting, patient services, and distribution channels.
• ICyte is the first and only platform that unites the financial, operational, and commercial data sets required to support therapy access in the era of specialty and precision medicine.
• With ICyte, Life Sciences innovators can digitalize their market access operations, freeing up resources to focus on more data-driven decision support.
• With ICyte, Life Sciences innovators are digitalizing labor-intensive processes – freeing up their best talent to identify and resolve coverage and availability hurdles and to manage pricing and forecasting complexity.
• We are headquartered in Philadelphia, PA (USA), with offices in: Ambler, PA (USA); Raleigh, NC (USA); Pune, India; and Medellín, Colombia.

Equal Opportunity

• IntegriChain is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law.
• IntegriChain is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.