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About the Role

As a Customer Development Executive (CDE), you will be responsible for promoting the total Walls portfolio to a range of independent customers and identifying and winning new, high-potential accounts. Working to a dynamic, data-led call plan, you will shape and execute your territory strategy with the support of your Regional Manager. Your focus will be on driving growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice cream brands. This is a unique opportunity to join the world’s leading Ice Cream company, where you’ll be equipped with the right tools, training, and support to succeed.

Responsibilities

Partner with customers by building strong, long-lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
Drive outstanding in-store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.
Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
Manage CAPEX assets such as Freezers on Loan and premium POS, ensuring outlets meet contractual terms and conditions.
Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.

Requirements

Full valid driving licence, eligibility to work in the UK and live within commute from the location of the role all essential.
Full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check.

Skills

Commercial focus
Resilience
Tenacity
Excellent communication skills
People skills
Influence skills
Administration skills
Planning skills
Negotiation skills
IT literacy
MS Office proficiency
CRM or other sales systems proficiency
Adaptability

Location

North East & Surrounding areas (Ideal postcode E4 or N 15 )

Work Type

Permanent
Full time
40 hours per week
Flexible (SMART) working

Experience Level

Previous experience in FMCG, Direct Sales, Convenience, or Field Sales with a proven ability to develop accounts or territories - Not essential but desirable

Salary/Compensations

£30,000 basic (pro-rata)
10% Bonus

Benefits

Lunch allowance
Company vehicle
Fuel card
Continuous coaching, learning & development
Employee Assistance Programme
23 days paid holiday + public holidays
Annual leave purchase scheme

About the Company

The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 expert colleagues and iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s, enjoyed in 76 countries around the globe.
For more than 100 years, we’ve taken pleasure seriously—delivering happiness with every lick and scoop and creating unforgettable experiences for generations of ice cream lovers.
Today, we’re on a mission to become the ultimate snacking company. A place where growth, innovation, ownership mentality, and high performance are encouraged and rewarded. Where our people thrive, and where we craft extraordinary ice cream experiences that turn everyday moments into lasting memories.
Because at the Magnum Ice Cream Company, we know one simple truth: life tastes better with ice cream.