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About the Role

Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization. The Vaccines Franchise is a key growth driver for Sanofi Canada, spanning multiple disease areas and upcoming launches. Reporting to the Vaccines Franchise Head, the Senior Product Manager is responsible for defining and delivering commercial strategy across the vaccine portfolio. This individual balances long-term portfolio planning with strong execution, leading cross-functional teams to drive launch excellence, lifecycle management, and business growth while contributing to improved public health outcomes in Canada.

Responsibilities

Develop annual and long-range brand plans based on market insights, customer needs, and competitive intelligence.
Apply a portfolio mindset to prioritize investments and maximize franchise value.
Adapt global strategies for the Canadian market.
Lead cross-functional brand planning across Medical, Regulatory, Public Affairs, Market Access, Sales, and Communications.
Align with global and agency partners while developing Canada-specific strategies.
Build strategic scenarios, forecasts, and long-range business plans.
Monitor market trends, competitors, treatment dynamics, and customer behavior.
Leverage market research, field insights, advisory boards, and analytics to identify opportunities and optimize performance.
Anticipate competitive threats and develop proactive response plans.
Track KPIs and translate insights into actionable recommendations.
Lead launch planning for new vaccines and indications, including go-to-market strategy, disease awareness, and stakeholder engagement.
Drive lifecycle strategies across pre-launch, launch, growth, and maturity stages.
Partner with Market Access and Public Affairs to address barriers to uptake in public and private markets.
Support market-shaping initiatives and public health advocacy activities.
Develop integrated marketing plans that optimize business performance and ROI.
Design omnichannel customer journeys across HCPs, pharmacists, public health professionals, and consumers.
Provide strategic direction for digital channels and partner with digital teams on execution.
Manage agency and vendor relationships, budgets, timelines, and deliverables.
Ensure all activities comply with internal and industry standards.
Build strong alignment with Sales throughout planning and execution.
Develop impactful sales tools, training materials, and resources.
Lead sales training and contribute to national and cycle meetings.
Maintain field engagement to gather insights and optimize execution.
Build relationships with HCPs, public health officials, immunization program leaders, and other key stakeholders.
Execute stakeholder engagement plans in partnership with cross-functional teams.
Lead advisory boards to generate insights and inform strategy.
Collaborate on immunization awareness initiatives and address provincial market opportunities and challenges.
Lead brand teams through influence, collaboration, and clear strategic direction.
Drive alignment across Medical, Regulatory, Market Access, Public Affairs, Sales, Communications, Legal, and Finance.
Foster an entrepreneurial mindset and identify opportunities for growth.
Serve as the primary Canadian contact for global franchise teams.
Deliver revenue objectives and manage annual OPEX/A&P budgets.
Optimize resource allocation to maximize ROI.
Oversee forecasting, monthly budget tracking, accruals, and financial planning.
Ensure all promotional activities and materials comply with applicable regulations, corporate policies, PAAB, ASC, and IMC requirements.
Maintain current knowledge of the Canadian regulatory environment.

Requirements

5+ years of pharmaceutical marketing and brand management experience; vaccine experience strongly preferred.
Vaccine launch experience preferred, particularly in influenza, COVID-19, RSV, or HMPV.
Previous sales experience in pharmaceuticals or vaccines is highly valued.
Demonstrated success in lifecycle management, omnichannel marketing, and cross-functional leadership.
Experience in both public and private market environments within Canada.
Track record of managing agencies, vendors, and promotional budgets.
Willingness to travel up to 20%.

Skills

Strategic planning
Analytical capabilities
Forecasting capabilities
Financial acumen
Budget management
Ability to translate data and market trends into business decisions
Lead and influence cross-functional teams
Entrepreneurial mindset
Proactive
Comfortable operating through ambiguity
Strong executive presence
Stakeholder management skills
Segmentation expertise
Positioning expertise
Promotional planning expertise
Omnichannel strategy expertise
Strong understanding of PAAB, ASC, and IMC requirements
Experience enabling sales teams through tools, training, and strategic alignment
Relationship-building skills with internal and external stakeholders
Excellent verbal communication
Excellent written communication
Excellent presentation skills
Excellent interpersonal skills
Ability to communicate complex concepts clearly across diverse audiences
Understanding of the Canadian immunization landscape
Understanding of public/private market dynamics
Understanding of public health stakeholders
Experience in flu, COVID-19, RSV, or HMPV is preferred
Strong project management skills
Strong organizational skills
Bilingual French/English is an asset

Location

Toronto, ON (Hybrid)

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree in Life Sciences, Business, Marketing, or related field.
MBA or graduate degree is an asset.

Salary/Compensations

158,200.00 - 208,200.00 (Includes target bonus)

Benefits

High-quality healthcare
Prevention and wellness programs
Thoughtful, well-crafted rewards package

About the Company

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth.
Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world.
Together, we chase the miracles of science to improve people’s lives.

Equal Opportunity

Sanofi is an equal opportunity employer committed to culture, inclusion, and experience.
Our goal is to attract, develop and retain highly talented employees, allowing us to benefit from a wide variety of experiences and perspectives.
We welcome and encourage applications from all qualified applicants.
Accommodations for persons with disabilities required during the recruitment process are available upon request.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.