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About the Role

M&C Saatchi World Services is seeking a strategic and forward-thinking Associate Media Director to lead the evaluation, adoption, and optimization of emerging digital platforms that support communications, outreach, stakeholder engagement, and service delivery objectives across a diverse portfolio of federal and Department of Defense programs. You will serve as a senior advisor on platform innovation and digital ecosystem strategy, assessing new technologies and engagement platforms to determine their suitability, scalability, and strategic value.

Responsibilities

Lead the evaluation and strategic assessment of emerging digital platforms, technologies, and engagement solutions.
Analyze platform performance, audience behavior, adoption trends, engagement metrics, and operational analytics to identify optimization opportunities and measure ROI.
Produce dashboards, executive reports, business cases, risk assessments, and briefings for leadership and stakeholders.
Lead platform adoption initiatives, including pilot programs, proof-of-concept testing, implementation planning, onboarding, training, and change management.
Assess integration, interoperability, governance, accessibility, cybersecurity, privacy, compliance, and operational requirements.
Establish policies, measurement frameworks, and operational standards for adopted platforms.
Develop recommendations regarding platform adoption, implementation, governance, and long-term management.
Partner with communications, stakeholder engagement, analytics, UX, creative, technical, and leadership teams to identify emerging technology opportunities.
Evolve digital engagement strategies, platform ecosystems, and innovation frameworks.
Provide day-to-day management and mentorship for a team of at least two Senior Media Planners.

Requirements

Experience evaluating, implementing, managing, or optimizing digital platforms, technology solutions, or engagement ecosystems within complex organizational environments.
Strong expertise in digital strategy, platform ecosystems, audience engagement, user experience, analytics, performance measurement, and technology adoption.
Ability to evaluate feasibility, business value, user adoption potential, operational readiness, and long-term sustainability.
Experience leading platform assessments, pilot programs, proof-of-concept initiatives, or innovation projects.
Strong analytical capabilities with experience interpreting audience data, platform analytics, digital performance metrics, and campaign insights.
Experience leveraging AI-enabled media planning, audience targeting, campaign optimization, and measurement technologies.
Excellent communication and stakeholder management skills, with experience collaborating across various teams and translating technical concepts for non-technical audiences.
Strong understanding of accessibility, governance, privacy, cybersecurity, and compliance considerations related to digital platforms.
Experience managing vendors, platform providers, implementation partners, or technology stakeholders is preferred.
Knowledge of social media platforms, CRM systems, digital advertising ecosystems, content management systems, audience engagement platforms, or emerging platform trends is preferred.
Experience supporting federal government, Department of Defense, public affairs, digital engagement, or mission-driven programs is preferred.
Experience leading and developing high-performing teams, including direct management of senior-level professionals.
Ability to obtain and maintain a U.S. Government security clearance, as required by the position.
Degree or relevant experience in Digital Strategy, Communications, Information Systems, Marketing, Public Policy, Technology Management, Business Strategy, or a related field preferred.
Fluent written and spoken English required.
Must be a United States Citizen.
Must be able and willing to obtain a U.S. Government Secret or Top Secret security clearance immediately upon employment.
Must be willing to submit to a rigorous federal background investigation.

Skills

Digital Strategy
Platform Ecosystems
Audience Engagement
User Experience
Analytics
Performance Measurement
Technology Adoption
AI-enabled media planning
Stakeholder Management
Accessibility
Governance
Privacy
Cybersecurity
Compliance
Vendor Management
Social Media Platforms
CRM Systems
Digital Advertising Ecosystems
Content Management Systems
Audience Engagement Platforms
Emerging Platform Trends
Federal Government Support
Department of Defense Support
Public Affairs
Digital Engagement
Mission-Driven Programs
Team Leadership

Location

Greater NYC area
District of Columbia, Maryland, and Virginia (DMV) region
Washington DC
New York

Work Type

Hybrid

Experience Level

Experienced
Senior

Education Level

Degree or relevant experience in Digital Strategy, Communications, Information Systems, Marketing, Public Policy, Technology Management, Business Strategy, or a related field preferred.

Salary/Compensations

Competitive salary

Benefits

12 weeks’ full pay for Primary Carers
6 weeks for Secondary Carers
Up to 10 days’ paid fertility leave per year
2 days’ paid leave for new grandparents
$2,500 annual interest-free parental loan
$6,000 interest-free fertility treatment loan
Choice of three medical plans
70% employer-funded dental and vision coverage
Generous paid time off, sick leave, and company holidays
Gym membership reimbursement and/or Wellhub subscription
401(k) with 4% employer match
24/7 mental health support through Self Space
Social events, happy hours, professional development trainings
$300 annual cultural stimulation allowance
Mentorship and Buddy programs

About the Company

M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges.
World Services is a specialty branch of M&C Saatchi Group, providing strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders.