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About the Role

The Data Analyst will deliver insights to improve the commercial ecosystem, focusing on customer experience, retailer investment effectiveness, marketing and sales performance, and the post-purchase, onboarding, and promotional landscape. A key responsibility is designing, building, and managing a marketing and sales performance dashboard using Google BigQuery and Looker Studio to aid decision-making for marketing, e-commerce, retail, and CX teams.

Responsibilities

Design, build, and maintain a marketing and sales performance dashboard in Looker Studio, underpinned by BigQuery.
Combine sell-out sales data, market volume and share data, and campaign activity logs.
Define the underlying data model, transform source files, and design the reporting layer for consistent KPI delivery.
Identify and quantify the impact of retailer investment, including sales uplift and market share during campaigns.
Analyze correlations between campaign activity and commercial performance to determine effective marketing levers.
Measure and report on halo effects across products and retailers from promotional and campaign activity.
Define and calculate key performance metrics including uplift, baseline, market share, activity intensity, and halo effects.
Utilize GFK or other syndicated market data sources to enrich performance analysis.
Analyze customer journeys, including user behavior, content performance, and conversion pathways.
Benchmark customer journeys against competitor websites to identify opportunities.
Provide insights into paid promotions, post-purchase experience, and customer satisfaction trends.
Support planning, optimization, and operational management of post-purchase and onboarding experiences.
Analyze content utilization, engagement, and drop-off points, recommending enhancements.
Collaborate with HQ and local teams on onboarding content production and implementation.
Support feature management, including evaluation, performance testing, and monitoring adoption.
Build and maintain dashboards, reports, and ad hoc analyses across various business functions.
Translate data into clear insights to guide decision-making within marketing, CX, digital, and commercial teams.
Present findings clearly to stakeholders at all levels.
Use platforms like GWI to build digital personas and audience profiles.

Requirements

Proven experience as a data or insight analyst within digital, e-commerce, retail, marketing, or agency environments.
Strong proficiency in Google BigQuery and advanced SQL, including data modeling and reporting layer design.
Hands-on experience building dashboards in Looker Studio, with a clear understanding of data model structuring for scalable performance.
Demonstrable experience combining sell-out sales, market share, and campaign activity datasets to generate commercial insight.
Ability to define and calculate metrics including uplift, baseline, market share, activity intensity, and halo effects.
Strong marketing analytics capability, including campaign effectiveness measurement across paid and promotional channels.
Good understanding of digital customer journeys, content performance metrics, and e-commerce KPIs.
Experience with analytics platforms such as Google Analytics GA4, Adobe Analytics, or similar.
Excellent communication and storytelling ability to translate complex business questions into dashboard logic and present findings to non-technical audiences.
Experience working with multi-market teams and managing stakeholder expectations across business functions.
A passion for data-driven decision-making and an interest in how AI can enhance analytics workflows.
Proficiency in Python (pandas) for data transformation, automation, and workflow scripting (Preferred).
Broader experience with Google Cloud Platform (GCP), including automating data ingestion and transformation workflows (Preferred).
Experience working in retail, e-commerce, or retailer media environments (Preferred).
Familiarity with GfK or other syndicated market data sources (Preferred).
Experience with additional BI tools such as Tableau or Power BI (Preferred).

Skills

Google BigQuery
SQL
Looker Studio
Data Modeling
Reporting
Marketing Analytics
Campaign Effectiveness Measurement
Digital Customer Journeys
E-commerce KPIs
Google Analytics GA4
Adobe Analytics
Communication
Storytelling
Python
Pandas
Google Cloud Platform (GCP)
Tableau
Power BI

Location

Weybridge, Surrey, United Kingdom
Onsite supporting London

Work Type

Onsite

Experience Level

Senior

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
Inside Ideas Group is a rapidly growing global agency network that helps clients drive their businesses forward from the inside.
We partner with over 300 clients in 40+ countries.
Our unique model drives creativity and efficiency, delivering tailored solutions.
As part of The Brandtech Group, we leverage cutting-edge AI technology to revolutionise how we create and deliver work.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making.

Equal Opportunity

INSIDE IDEAS GROUP, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.