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About the Role

We are looking for an exceptional Senior Country Commercial Manager to drive revenue growth from our Invoicing and Expense Management products, as well as leading on our Accountant Go-To-Market strategy. You will collaborate with cross-functional teams to understand product performance, uncover opportunities, and deliver results with a focus on numbers, members, product prioritization, and detailed planning to ensure revenue targets are met and customer lifetime value increases.

Responsibilities

Drive revenue growth from Invoicing and Expense Management products.
Lead on Accountant Go-To-Market strategy.
Collaborate with cross-functional teams to understand product performance and uncover opportunities.
Implement core activities to drive activation and usage of Invoicing and Expense Management.
Unlock growth from Accountants.
Partner with marketing teams for seamless delivery of 'always on' campaign activity.
Own the strategy and launch approach for new product launches, considering all channels and member touch points.
Partner effectively with multiple stakeholders, including Senior Leadership Team and C-Suite.
Set, track, and refine financial projections for Invoicing, Expense Management, and Accountants.
Analyze member behavior, segment audiences, and measure subscription cohort performance.
Translate data into clear recommendations for product prioritization, pricing, positioning, and communications.
Partner with Product teams to shape product positioning, product-led growth, and align on roadmaps.
Support new feature launches across channels, partnering with sales and operations teams.
Facilitate brainstorm sessions and workshops for creative ideas and implementation plans.
Lead ongoing commercial research and competitive analysis.
Translate insights into actionable strategies to strengthen and differentiate Tide’s positioning and value proposition.
Become an expert in member motivations to bring their voice to commercial and product design discussions.

Requirements

Proven experience in driving commercial impact.
Experience partnering with finance to understand performance and identify opportunities.
Ability to set and track clear KPIs across all initiatives to meet revenue goals.
5+ years of experience leading 'always on' activity to drive commercial performance.
Demonstrated ability to plan and deliver consistent activity that drives commercial impact.
Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
Proven Go-To-Market track record – delivering holistic, high impact omni-channel campaigns.
Exceptional project management skills, able to juggle multiple launches and tactical tests.
Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.

Skills

Commercial acumen
Financial analysis
KPI tracking
Analytical mindset
Go-To-Market strategy
Omni-channel campaign management
Project management
Relationship building
Messaging
Ambiguity navigation
Proactive problem-solving
Adaptability

Location

Central London

Work Type

Flexible work from home or at the office arrangements

Experience Level

Senior
5+ years experience

Salary/Compensations

Competitive salary

Benefits

Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
Hundreds of perks and discounts through Vitality Health Insurance
24/7 Employee Assistance Programme
25 days holiday with the ability to buy extra days
Professional L&D budget per year
Referral bonus
Access to 'salary sacrifice' benefits such as Cycle to Work scheme and pension contribution
Spacious brand new office in Liverpool street with an all-day snacks bar
Enhanced family-friendly leave
24 hours paid volunteering time off per year
Monthly team socials
Sabbatical leave

About the Company

Tide helps SMEs save time and money by offering business accounts, banking services, and administrative solutions like invoicing and accounting.
Tide is transforming the small business banking market and supports over 2 million members globally across the UK, India, Germany, and France.
Tide uses advanced technology with solutions designed for SMEs, focusing on quick onboarding, low fees, and innovative features.
Tide has over 2 million members, has raised over $300 million in funding, and has over 2,800 employees globally.
Tide has received Great Place to Work certification three years in a row and was recognized among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026.
Tide has offices in Central London, a member support and technology center in Sofia, Bulgaria, technology centers in Serbia, Romania, Lithuania, and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg.

Equal Opportunity

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.