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About the Role

Lead D&AD’s email and CRM marketing strategy to deepen audience engagement, drive revenue, and build lasting relationships across its diverse portfolio of products and programmes. This role combines strategic thinking with hands-on execution, focusing on customer journeys, data-driven marketing, and creating effective communications.

Responsibilities

• Plan, build, test, and deploy email campaigns across D&AD’s portfolio.
• Own and manage the email campaign calendar and coordinate communications across multiple products and teams.
• Develop compelling email campaigns in collaboration with content, design, and marketing colleagues.
• Ensure accurate and timely delivery of all campaigns in line with brand guidelines.
• Manage A/B testing and continuous optimisation programmes.
• Write compelling content for all email campaigns, focusing on driving opens, clicks, and actions.
• Oversee the curation of high-quality imagery for visually appealing emails.
• Utilise audience data (transactional, demographic, engagement, behavioural) to develop lifecycle marketing strategies.
• Develop sophisticated segmentation strategies for personalised communications and improved customer experience.
• Maintain audience lists, ensuring data quality and compliance in collaboration with the CRM and Data Lead.
• Drive personalisation initiatives using customer behaviour, preferences, lifecycle stage, product interest, and engagement history.
• Develop and maintain segmentation strategies for tailored content delivery.
• Partner with internal stakeholders to identify audience opportunities and behavioural insights.
• Design, build, and optimise automated customer journeys, triggered communications, and lifecycle programmes.
• Manage a high volume of concurrent email campaigns and workflows, ensuring coordination and alignment with commercial priorities.
• Develop and refine nurture programmes to guide prospects and customers through various stages.
• Create and manage sophisticated audience segmentation and personalisation strategies.
• Map and optimise customer journeys across B2B and B2C audiences with product, sales, and marketing teams.
• Lead testing and optimisation of customer journeys, automation logic, messaging, timing, and audience pathways.
• Ensure CRM and marketing automation platforms are structured and utilised effectively.
• Manage campaigns and workflows end-to-end using HubSpot, seeking platform optimisation opportunities.
• Monitor and report on key email performance metrics (open rates, CTR, conversions, revenue attribution, engagement, retention).
• Analyse performance and campaign outcomes to inform future strategies and provide actionable recommendations.
• Use testing, insight, and data to continuously optimise campaigns and journeys.
• Write compelling, human copy for campaigns, nurture sequences, and operational sends.
• Write copy for other formats such as paid social ads, website updates, or landing page headlines.
• Maintain consistency of tone and D&AD's brand voice across all communications.
• Proofread and sense-check copy across the team's output.
• Collaborate with cross-functional teams across the organisation.
• Advise internal stakeholders on email best practice and customer communications.
• Manage briefing, approvals, and delivery processes.
• Ensure communications remain audience-focused and commercially effective.

Requirements

• Significant experience in email marketing, CRM, lifecycle marketing, or marketing automation roles within a complex B2B organisation, ideally across education, events, or multi-product environment.
• Proven experience managing high-volume email programmes across multiple products and audience segments, balancing competing priorities with exceptional attention to detail.
• Strong expertise in designing, building, and optimising sophisticated customer journeys, automated workflows, nurture programmes, and triggered communications.
• Experience developing complex audience segmentation and personalisation strategies using behavioural, demographic, engagement, and transactional data.
• Strong understanding of lead generation and lead nurturing, with experience moving prospects through consideration, enquiry, application, and purchase journeys.
• Confidence working across both B2B and B2C audiences, adapting messaging and customer journeys to different audience needs and behaviours.
• Experience using CRM and marketing automation platforms to deliver scalable, data-driven marketing programmes.
• Strong analytical skills with the ability to interpret campaign performance, identify opportunities, and translate insights into action.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes simultaneously.
• A proactive, solutions-focused mindset and the confidence to challenge, recommend improvements, and drive best practice across email marketing and customer communications.
• Excellent written communication skills and a strong understanding of how to create compelling, customer-focused messaging that drives engagement and conversion.
• Experience working across learning programmes, events, professional development products, or creative industries is ideal.
• A passion for delivering exceptional audience experiences through smart, effective communications is ideal.
• Must provide appropriate documentation to prove eligibility to work in the UK.

Skills

• Email Marketing
• CRM
• Lifecycle Marketing
• Marketing Automation
• Campaign Management
• Audience Segmentation
• Personalisation
• Customer Journeys
• Data Analysis
• Copywriting
• Project Management
• HubSpot

Location

• London (Shoreditch)

Work Type

• Hybrid Working
• Full-time

Experience Level

• Experienced

Salary/Compensations

• £34,000 - £44,000 per annum

About the Company

• D&AD is a global non-profit organisation dedicated to celebrating, inspiring, and enabling excellence in commercial creativity.
• Through its Pencil Awards, learning programmes, talent initiatives, and global creative community, D&AD connects creative thinkers and makers to champion creativity's power in driving business and societal progress.

Equal Opportunity

• D&AD is committed to diversity, equality, equity, inclusion and respect for all.
• Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment.
• At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you!
• Please email vanessa.knight@btinternet.com to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.