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About the Role
Lead D&AD’s email and CRM marketing strategy to deepen audience engagement, drive revenue, and build lasting relationships across its diverse portfolio of products and programmes. This role combines strategic thinking with hands-on execution, focusing on customer journeys, data-driven marketing, and creating effective communications.
Responsibilities
- Plan, build, test, and deploy email campaigns across D&AD’s portfolio.
- Own and manage the email campaign calendar and coordinate communications across multiple products and teams.
- Develop compelling email campaigns in collaboration with content, design, and marketing colleagues.
- Ensure accurate and timely delivery of all campaigns in line with brand guidelines.
- Manage A/B testing and continuous optimisation programmes.
- Write compelling content for all email campaigns, focusing on driving opens, clicks, and actions.
- Oversee the curation of high-quality imagery for visually appealing emails.
- Utilise audience data (transactional, demographic, engagement, behavioural) to develop lifecycle marketing strategies.
- Develop sophisticated segmentation strategies for personalised communications and improved customer experience.
- Maintain audience lists, ensuring data quality and compliance in collaboration with the CRM and Data Lead.
- Drive personalisation initiatives using customer behaviour, preferences, lifecycle stage, product interest, and engagement history.
- Develop and maintain segmentation strategies for tailored content delivery.
- Partner with internal stakeholders to identify audience opportunities and behavioural insights.
- Design, build, and optimise automated customer journeys, triggered communications, and lifecycle programmes.
- Manage a high volume of concurrent email campaigns and workflows, ensuring coordination and alignment with commercial priorities.
- Develop and refine nurture programmes to guide prospects and customers through various stages.
- Create and manage sophisticated audience segmentation and personalisation strategies.
- Map and optimise customer journeys across B2B and B2C audiences with product, sales, and marketing teams.
- Lead testing and optimisation of customer journeys, automation logic, messaging, timing, and audience pathways.
- Ensure CRM and marketing automation platforms are structured and utilised effectively.
- Manage campaigns and workflows end-to-end using HubSpot, seeking platform optimisation opportunities.
- Monitor and report on key email performance metrics (open rates, CTR, conversions, revenue attribution, engagement, retention).
- Analyse performance and campaign outcomes to inform future strategies and provide actionable recommendations.
- Use testing, insight, and data to continuously optimise campaigns and journeys.
- Write compelling, human copy for campaigns, nurture sequences, and operational sends.
- Write copy for other formats such as paid social ads, website updates, or landing page headlines.
- Maintain consistency of tone and D&AD's brand voice across all communications.
- Proofread and sense-check copy across the team's output.
- Collaborate with cross-functional teams across the organisation.
- Advise internal stakeholders on email best practice and customer communications.
- Manage briefing, approvals, and delivery processes.
- Ensure communications remain audience-focused and commercially effective.
Requirements
- Significant experience in email marketing, CRM, lifecycle marketing, or marketing automation roles within a complex B2B organisation, ideally across education, events, or multi-product environment.
- Proven experience managing high-volume email programmes across multiple products and audience segments, balancing competing priorities with exceptional attention to detail.
- Strong expertise in designing, building, and optimising sophisticated customer journeys, automated workflows, nurture programmes, and triggered communications.
- Experience developing complex audience segmentation and personalisation strategies using behavioural, demographic, engagement, and transactional data.
- Strong understanding of lead generation and lead nurturing, with experience moving prospects through consideration, enquiry, application, and purchase journeys.
- Confidence working across both B2B and B2C audiences, adapting messaging and customer journeys to different audience needs and behaviours.
- Experience using CRM and marketing automation platforms to deliver scalable, data-driven marketing programmes.
- Strong analytical skills with the ability to interpret campaign performance, identify opportunities, and translate insights into action.
- Excellent project management and organisational skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes simultaneously.
- A proactive, solutions-focused mindset and the confidence to challenge, recommend improvements, and drive best practice across email marketing and customer communications.
- Excellent written communication skills and a strong understanding of how to create compelling, customer-focused messaging that drives engagement and conversion.
- Experience working across learning programmes, events, professional development products, or creative industries is ideal.
- A passion for delivering exceptional audience experiences through smart, effective communications is ideal.
- Must provide appropriate documentation to prove eligibility to work in the UK.
Skills
- Email Marketing
- CRM
- Lifecycle Marketing
- Marketing Automation
- Campaign Management
- Audience Segmentation
- Personalisation
- Customer Journeys
- Data Analysis
- Copywriting
- Project Management
- HubSpot
Location
- London (Shoreditch)
Work Type
- Hybrid Working
- Full-time
Experience Level
- Experienced
Salary/Compensations
- £34,000 - £44,000 per annum
About the Company
- D&AD is a global non-profit organisation dedicated to celebrating, inspiring, and enabling excellence in commercial creativity.
- Through its Pencil Awards, learning programmes, talent initiatives, and global creative community, D&AD connects creative thinkers and makers to champion creativity's power in driving business and societal progress.
Equal Opportunity
- D&AD is committed to diversity, equality, equity, inclusion and respect for all.
- Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment.
- At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you!
- Please email vanessa.knight@btinternet.com to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.