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About the Role

POP MART is seeking a DTC - Ecommerce Coordinator (EU) to support the day-to-day trading and optimisation of the European direct-to-consumer eCommerce business. This role will work closely with cross-functional teams to ensure websites deliver best-in-class customer journeys, support successful product launches, and contribute to the continued growth of POP MART's online presence across Europe.

Responsibilities

• Execute weekly product launches across EU eCommerce sites, including product page setup, homepage updates, campaign assets, and content publishing.
• Conduct regular site audits and quality assurance checks to identify and resolve customer-facing issues.
• Coordinate creative asset delivery with internal and global teams to ensure timely campaign execution.
• Support localisation initiatives across key European markets including Germany, France, Italy, Spain, and future expansion markets.
• Maintain accurate and consistent product information, content, and merchandising across all regional websites.
• Identify customer journey friction points and contribute to ongoing website optimisation initiatives.
• Support A/B testing and conversion rate optimisation (CRO) activities.
• Collaborate with Product and Technology teams on new feature releases, platform enhancements, and user experience improvements.
• Monitor competitor activity and industry best practices to identify opportunities for continuous improvement.
• Work closely with Merchandising teams to identify inventory risks and support launch planning.
• Coordinate with Supply Chain teams to ensure fulfilment readiness during launches, promotions, and peak trading periods.
• Provide Marketing teams with accurate product and campaign information for all customer-facing channels.
• Partner with Customer Service teams to resolve operational issues and escalate recurring customer concerns appropriately.
• Support the execution of email marketing and push notification campaigns aligned to the trading calendar.
• Assist with audience segmentation, campaign scheduling, content QA, and GDPR-compliant consent management.
• Monitor campaign performance and contribute insights for optimisation and future planning.
• Monitor key eCommerce performance metrics using GA4 and internal reporting tools.
• Produce weekly and monthly performance reports covering sales, traffic, conversion, and customer behaviour.
• Identify trends, risks, and opportunities through data analysis and provide actionable recommendations.
• Support ad hoc reporting and business analysis projects as required.
• Coordinate localisation of product descriptions, website content, metadata, and user interface text across European markets.
• Conduct quality assurance reviews to ensure content accuracy, consistency, and brand alignment.
• Support SEO and Answer Engine Optimisation (AEO) initiatives to improve organic visibility and discoverability.

Requirements

• Bachelor's degree in Marketing, Business, eCommerce, Digital Commerce, Retail Management, or a related discipline.
• 1–3 years of experience in eCommerce, digital trading, online merchandising, digital marketing, or a related field.
• Experience using Google Analytics 4 (GA4) or similar web analytics platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actions.
• Excellent attention to detail and commitment to maintaining high standards of accuracy.
• Strong organisational and project management skills with the ability to manage multiple priorities simultaneously.
• Effective communication and stakeholder management skills.
• Proactive, collaborative, and solution-oriented approach to problem-solving.
• Experience working with CRM platforms such as Klaviyo or similar email marketing tools.
• Exposure to A/B testing, conversion rate optimisation (CRO), or customer experience initiatives.
• Experience using reporting tools such as Power BI, Looker Studio, or Tableau.
• Knowledge of content localisation and multi-market eCommerce operations.
• Experience within retail, consumer products, collectibles, lifestyle, fashion, or entertainment industries.
• Passion for designer toys, collectibles, creator culture, gaming, or pop culture brands.
• Additional European language skills would be advantageous.

Skills

• eCommerce
• digital trading
• online merchandising
• digital marketing
• Google Analytics 4 (GA4)
• analytical skills
• attention to detail
• organisational skills
• project management skills
• communication skills
• stakeholder management skills
• problem-solving
• CRM platforms
• Klaviyo
• email marketing
• A/B testing
• conversion rate optimisation (CRO)
• customer experience
• Power BI
• Looker Studio
• Tableau
• content localisation
• multi-market eCommerce operations
• SEO
• Answer Engine Optimisation (AEO)

Location

• Canary Wharf, London

Work Type

• Full-time
• Permanent

Experience Level

• 1-3 years

Education Level

• Bachelor's degree in Marketing, Business, eCommerce, Digital Commerce, Retail Management, or a related discipline

Benefits

• Monthly appreciation gifts featuring our latest POP MART designs
• A structured bonus scheme linked to both company and individual performance
• 25 days of annual leave, in addition to bank holidays
• 4x life insurance, together with group medical and travel insurance
• A confidential Employee Assistance Programme, alongside access to a discount platform for selected online retailers
• Training and development programmes, together with regular team events that encourage learning, collaboration, and celebration

About the Company

• POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry.
• Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.
• POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system.
• Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono.
• POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions.
• Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
• POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation.
• Its ventures include the world’s first immersive intellectual property-themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property-themed exhibitions internationally.
• In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high-potential markets.
• Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

Equal Opportunity

• As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.