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About the Role

POP MART is seeking a Growth Manager – eCommerce to drive customer acquisition, optimize conversion, improve retention, and build scalable reporting and measurement frameworks for its European eCommerce business. This role involves performance marketing, CRM support, experimentation, analytics, and cross-functional commercial collaboration.

Responsibilities

• Own and manage paid acquisition channels across Google Shopping and Meta, and support collaboration with TikTok agency partners.
• Build, launch, and optimize campaigns with a focus on scalable and efficient growth.
• Develop and scale retargeting campaigns using first-party audience data from website, app, and CRM platforms.
• Establish baseline CPA and ROAS benchmarks across channels and report on performance weekly.
• Monitor campaign efficiency and continuously test new opportunities for growth and optimisation.
• Identify conversion leaks across the customer funnel and work with the tech team to implement fixes and improvements.
• Prioritize experiments and growth initiatives based on expected commercial and revenue impact.
• Support CRM and lifecycle marketing initiatives including EDMs, automations, reactivation, and retention campaigns.
• Collaborate with brand and retail teams to support launch campaigns, drops, and customer engagement activities.
• Suggest SEO and organic growth improvements to maximize website performance and discoverability.
• Own GA4 and native site analytics as primary reporting tools.
• Support dashboard development, funnel analysis, event tracking QA, and performance reporting.
• Build weekly growth reports tracking CAC, ROAS, conversion rate, channel contribution, and commercial trends.
• Work closely with the eCommerce Trading team to align performance insights with business priorities.
• Contribute to the relationship and roadmap planning with the Google Analytics agency partner.
• Brief creative and content requirements for paid social campaigns, including UGC, product imagery, and campaign assets.
• Collaborate closely with EU merchandising, trading, and regional marketing teams across EU, APAC, and US markets.
• Share learnings, best practices, and align marketing activation windows globally.
• Flag inventory and stock issues that may impact paid media efficiency and trading performance.

Requirements

• 3–6 years of hands-on performance marketing experience, ideally within eCommerce, DTC, or high-growth consumer brands.
• Direct in-platform experience with at least two of the following: Meta Ads Manager, Google Ads, Google Shopping and TikTok Shopping.
• Comfortable using GA4 and performance analytics platforms.
• Strong analytical mindset with the ability to translate data into actionable business decisions.
• Highly organised and self-directed, with the ability to manage multiple projects independently.
• Experience working cross-functionally with marketing, creative, trading, retail, and tech teams.
• Strong understanding of acquisition, conversion optimisation, retargeting, and customer lifecycle marketing.
• Experience with CRM or email marketing platforms such as Klaviyo (Desirable).
• Familiarity with attribution tools such as AppsFlyer or similar platforms (Desirable).
• Experience within mobile-first or app-led businesses (Desirable).
• Experience working in drop-driven, limited inventory, or hype-category eCommerce environments (Desirable).
• Exposure to Amazon Sponsored Products or Seller Central (Desirable).
• Interest in experimentation, emerging technologies, and AI/LLM-enabled workflows (Desirable).

Skills

• Performance Marketing
• eCommerce
• DTC
• Meta Ads Manager
• Google Ads
• Google Shopping
• TikTok Shopping
• GA4
• Analytics
• CRM
• Email Marketing
• Attribution Tools
• SEO
• Organic Growth
• Paid Acquisition
• Conversion Optimization
• Retargeting
• Customer Lifecycle Marketing
• Experimentation

Location

• Canary Wharf, London

Work Type

• Full time
• Permanent

Experience Level

• 3-6 years

Benefits

• Axa Health
• MetLife Group Assurance
• Gym membership
• AON Discounts and Recognition Portal
• Selected POP MART collectibles as appreciation gifts every month
• A structured bonus/commission scheme
• Comprehensive training and development programs
• Regular team social events
• Paid rest breaks

About the Company

• POP MART is a market-leading entertainment company and a global champion of designer toy culture, founded in 2010.
• It operates through global artist development, IP operations, and designer toy culture evangelism, covering the entire designer toy value chain.
• The company has iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, and collaborates with brands like Disney, Universal Studios, and Sanrio.
• POP MART has a strong presence in key European markets and is focused on expanding its retail network across the region.
• The company operates over 550 physical stores and more than 2,500 Robo Shops globally, reaching audiences in over 90 countries and regions.

Equal Opportunity

• POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
• As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.