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About the Role

The Area Manager is responsible for leading the performance of multiple POP MART retail stores across London. This role ensures the delivery of outstanding customer experiences, strong commercial performance and operational excellence while developing store management teams to achieve business objectives. The successful candidate will inspire teams, drive sales growth, ensure compliance with company standards and support the continued expansion of the POP MART retail network.

Responsibilities

Lead, coach and develop Store Managers and their teams across multiple London locations.
Drive sales, profitability and KPI performance through effective commercial leadership.
Monitor store performance, analysing trends and implementing action plans to improve results.
Ensure consistent delivery of exceptional customer service across all stores.
Conduct regular store visits, audits and performance reviews to maintain operational excellence.
Recruit, develop and retain talented retail managers, creating strong succession plans.
Ensure compliance with company policies, health and safety legislation and loss prevention procedures.
Work closely with Visual Merchandising teams to ensure brand standards are consistently maintained.
Support new store openings, relocations and refurbishment projects.
Manage labour costs, scheduling and payroll budgets to maximise productivity.
Collaborate with HR, Finance, Marketing and Retail Operations to deliver company initiatives.
Produce regular business reports and present performance updates to senior management.
Identify opportunities to improve operational efficiency and customer engagement.
Build a positive, high-performance culture that reflects POP MART's values.

Requirements

Proven experience as an Area Manager, District Manager or Regional Manager within a multi-site retail environment.
Strong commercial awareness with a track record of delivering sales growth and profitability.
Excellent leadership, coaching and people development skills.
Experience managing multiple retail locations simultaneously.
Strong analytical and problem-solving abilities with experience using retail KPIs.
Excellent communication and stakeholder management skills.
Highly organised with the ability to prioritise in a fast-paced environment.
Proficient in Microsoft Office, particularly Excel.
Full UK driving licence is desirable, with willingness to travel extensively across London.
Experience within premium retail, lifestyle brands, collectibles or designer toys.
Experience supporting new store openings and retail expansion projects.
Familiarity with the UK retail market and shopping centre operations.
Passion for pop culture, collectibles and designer toys.
Proficiency in Mandarin or Chinese is an advantage but not essential.

Skills

Leadership
Coaching
People development
Commercial awareness
Sales growth
Profitability
Analytical skills
Problem-solving
Retail KPIs
Communication
Stakeholder management
Organisation
Prioritisation
Microsoft Office
Excel
Driving
Travel
Premium retail
Lifestyle brands
Collectibles
Designer toys
UK retail market
Shopping centre operations
Pop culture
Mandarin
Chinese

Location

London

Work Type

Full time
Permanent
Onsite

Experience Level

Area Manager
District Manager
Regional Manager

Benefits

Monthly appreciation gifts featuring POP MART designs.
Structured bonus scheme linked to company and individual performance.
25 days of annual leave, in addition to bank holidays.
4x life insurance.
Group medical insurance.
Travel insurance.
Confidential Employee Assistance Programme.
Access to a discount platform for selected online retailers.
Training and development programmes.
Regular team events.

About the Company

POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry.
Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system.
Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono.
POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions.
Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation.
Ventures include the world's first immersive intellectual property themed park in the art toy industry, expansion into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and themed exhibitions internationally.
In Europe, POP MART has built a strong presence across the United Kingdom, France, Italy, Germany, the Netherlands and Spain, with continued expansion into new high-potential markets.

Equal Opportunity

POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.