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About the Role
Burro is seeking a Director of Marketing to evaluate an early-stage function and turn it into a repeatable, scalable engine. This role reports to our Chief Revenue Officer and will be a key hire for the go-to-market team, requiring a blend of high-level strategy and hands-on execution.
Responsibilities
- Assess current marketing efforts and build a strategy and roadmap to scale qualified pipeline, including systems, team, and execution.
- Sharpen and evolve brand positioning and messaging for a technical, multi-persona audience.
- Own demand generation, expanding and professionalizing campaigns across digital, field/trade shows, content, and partnerships.
- Partner with Sales to align marketing programs with revenue targets and pipeline goals.
- Mature the marketing tech stack, reporting, and attribution models.
- Manage external agencies, freelancers, and an in-house team.
- Represent the Burro brand at industry events and translate customer insights into marketing narrative.
- Balance long-range strategy with tactical, hands-on execution.
Requirements
- 7+ years in marketing, with direct experience scaling a marketing function at an early-stage or high-growth company.
- Proven ability to be both strategic and tactical, setting roadmaps and executing campaigns.
- Experience building demand generation and brand programs in a technical, B2B, or industrial/agricultural context.
- Comfortable operating with limited resources and ambiguity, with a bias toward shipping and iterating.
- Strong written and verbal communication skills, able to translate technical concepts for non-technical audiences.
- Willingness to spend time in the field with growers and operations teams.
- Genuine excitement about agriculture, robotics, and Burro's mission.
- Experience with tools like HubSpot.
Skills
- Marketing strategy
- Pipeline scaling
- Brand positioning
- Messaging
- Demand generation
- Digital marketing
- Field marketing
- Content marketing
- Partnership marketing
- Sales alignment
- Marketing technology stack management
- Reporting
- Attribution modeling
- Agency management
- Freelancer management
- Team management
- Event representation
- Trade show representation
- Customer insights translation
- Strategic planning
- Tactical execution
- B2B marketing
- Industrial marketing
- Agricultural marketing
- Complex sales environments
- Ambiguity tolerance
- Iterative development
- Written communication
- Verbal communication
- Technical concept translation
- Field work
- HubSpot
Location
- Philadelphia
- Central California
Work Type
- Full-time
Experience Level
- Director
- 7+ years
Salary/Compensations
- $150,000 - $170,000
Benefits
- Medical
- Dental
- Vision
- 401K Plan
- Early-stage equity
- Unlimited PTO
- Paid parental leave
About the Company
- Burro is the leading robotics company in the world by number of robots working outdoors in the field with real customers.
- Our mission is to free people from tedious work and solve the critical labor shortages faced by farmers and others that work outdoors.
- We strive to create a work environment where every employee can be themselves and express their perspective.
- Headquartered in Philadelphia with an office in central California, and backed by top Agtech and autonomy investors.
- Burro was created to solve the labor shortages facing farmers using robotics.
- Burros function as computer vision based autonomous ground vehicles for carrying, towing, and scouting, designed to lay the base for the fully autonomous future of work outdoors.
- We have a growing triple digit fleet deployed in paid commercial use within vineyards, nurseries, berries, and beyond, and demand for our product is accelerating.