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About the Role

You will own Fashion Cloud's online demand generation, including paid campaigns, thought leadership, and digital presence, with the goal of converting awareness into sales-qualified leads. You report directly to the Sales & Marketing Director, have a defined SQL KPI and budget, and are empowered to experiment across channels.

Responsibilities

• Own paid demand generation across performing channels, primarily LinkedIn Ads, with Google Ads managed by a freelancer.
• Continuously evaluate and test new channels, investing in those that drive SQLs and discontinuing underperforming ones.
• Build and own lead nurture flows in HubSpot to move MQLs to a sales-ready state.
• Build and execute thought leadership content, including articles, posts, and campaigns.
• Manage the full lead funnel through to SQL handoff to Sales.
• Report on pipeline impact weekly to the Sales & Marketing Director.
• Maintain the website as a lead generation asset, focusing on landing pages, CTAs, and conversion.
• Own AI search optimization (GEO/AEO), with support from external resources.
• Manage website content, structure, and conversion, with technical development handled externally.
• Utilize AI tools as core workflow infrastructure for tasks like content drafting, research, and campaign briefs.
• Continuously improve the application of AI within the marketing function.
• Own brand positioning and messaging across all channels.
• Sharpen and maintain ICP definition and buyer personas to ensure content resonates.
• Create and publish website content, including blog posts, product pages, and case studies, based on Product team input.
• Drive product positioning campaigns for Smart Rep, Wholesale 360, and Digital Showroom.

Requirements

• Hands-on paid B2B experience with a proven track record of SQL generation.
• Channel-agnostic approach, focusing on where pipeline is generated.
• Strong depth in LinkedIn Ads is a significant advantage.
• Deep knowledge of campaign management, including segmentation, retargeting, and conversion tracking (e.g., LinkedIn Campaign Manager).
• Active daily user of relevant AI tools.
• Solid understanding of AI search (GEO and AEO).
• Strong B2B copy and content creation skills, capable of translating positioning into converting content.
• Experience with HubSpot or equivalent CRM/marketing automation platforms.
• Analytical skills with the ability to independently gather and act on data.
• Excellent written English.
• Dutch or German language skills are a plus.
• Based in or willing to relocate to Amsterdam.

Skills

• B2B Demand Generation
• Paid Campaigns (LinkedIn Ads, Google Ads)
• Thought Leadership Content Creation
• Digital Presence Management
• Lead Nurturing (HubSpot)
• AI Tools for Marketing
• AI Search Optimization (GEO/AEO)
• Website Management (Content, Structure, Conversion)
• Brand Positioning
• Messaging Strategy
• ICP Definition
• Buyer Persona Development
• Content Creation (Blog, Product Pages, Case Studies)
• Product Positioning Campaigns
• Campaign Management
• Segmentation
• Retargeting
• Conversion Tracking
• CRM / Marketing Automation
• Data Analysis
• Written English

Location

• Amsterdam

Work Type

• Full-time

Experience Level

• Mid-level

About the Company

• Fashion Cloud is the leading B2B platform connecting fashion brands and retailers across Europe.
• We simplify the wholesale process from content sharing to ordering.
• We are trusted by thousands of brands and retailers.
• We have 110 employees based in Amsterdam and Hamburg, with a strong presence across Europe.