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About the Role
THE·TEAM is seeking an Account Director to join our Influencer department. This role requires an experienced creator marketing leader who understands the evolving social landscape, has a passion for influencer marketing and sport, and can build long-term strategic partnerships with clients. The successful candidate will lead a portfolio of Global and EMEA accounts, providing strategic direction across creator marketing programmes while overseeing the successful delivery of campaigns.
Responsibilities
- Own a portfolio of Global and EMEA client accounts, acting as the senior strategic lead and trusted advisor.
- Build and maintain strong senior client relationships, providing strategic guidance that aligns creator marketing activity with wider business objectives.
- Lead the development of integrated creator marketing strategies, ensuring campaigns are insight-led, innovative and commercially effective.
- Provide proactive recommendations that identify opportunities to enhance campaign performance, expand programme scope and drive long-term client growth.
- Present strategic recommendations, campaign performance and business reviews confidently to senior stakeholders.
- Identify opportunities for organic account growth and incremental revenue across existing clients.
- Support new business opportunities through strategic input, pitch development and presentations.
- Drive account profitability through effective budget management, resource planning and commercial decision making.
- Work alongside senior leadership to help shape and grow THE·TEAM's creator marketing offering.
- Oversee the successful delivery of multiple creator campaigns across a range of clients and markets.
- Ensure campaigns are delivered to the highest standard, on time, within budget and against agreed KPIs.
- Provide senior oversight across campaign planning, creator selection, negotiations, content development, production, approvals and reporting.
- Work collaboratively with internal teams to ensure seamless delivery across creative strategy, production, social, paid media and analytics.
- Resolve challenges proactively whilst ensuring client confidence throughout campaign delivery.
- Lead creator strategy across accounts, identifying culturally relevant opportunities and best-in-class talent.
- Provide senior guidance on creator partnerships, negotiations, contracting and relationship management.
- Demonstrate expert knowledge of creator marketing trends, platform developments and industry best practice.
- Advise clients on measurement frameworks, paid amplification, whitelisting, licensing and creator content optimisation.
- Lead, mentor and develop a team of Creator Managers and Senior Creator Managers, creating clear development plans and supporting career progression.
- Foster a collaborative, positive and high-performing team culture.
- Provide quality assurance across campaign deliverables, ensuring consistently excellent work.
- Support resource planning, workload management and team utilisation across the department.
- Champion best practice, improving internal processes and ways of working.
- Ensure robust campaign reporting that delivers actionable insights and strategic recommendations.
- Oversee project financials including forecasting, budgeting, profitability and invoicing.
- Maintain exceptional standards across project management, documentation and campaign governance.
- Stay at the forefront of the creator economy, emerging technologies and platform innovation, sharing knowledge across the wider business.
Requirements
- 7-9+ years' experience in influencer, creator marketing or social media, with significant experience leading global client accounts.
- Proven experience managing senior client relationships and acting as a strategic advisor.
- Demonstrated success delivering integrated creator marketing campaigns for major global brands.
- Experience identifying and securing account growth opportunities through strategic recommendations.
- Strong commercial awareness with experience managing campaign budgets, forecasting and profitability.
- Excellent leadership experience, including managing, mentoring and developing high-performing teams.
- Deep understanding of the creator economy and major social platforms including Instagram, TikTok, YouTube, Facebook, X, Twitch and Snapchat.
- Strong network across creators, talent agencies and the wider creator ecosystem.
- Excellent strategic thinking, communication and presentation skills.
- Highly organised with the ability to oversee multiple complex workstreams simultaneously.
- Strong problem-solving skills and confidence making decisions in fast-paced environments.
- Comfortable working cross-functionally across strategy, creative, production and client services teams.
- Passionate about social culture, creators and digital innovation.
Skills
- Influencer marketing
- Creator marketing
- Social media
- Client relationship management
- Strategic planning
- Campaign delivery
- Budget management
- Team leadership
- Creator economy
- Social platforms (Instagram, TikTok, YouTube, Facebook, X, Twitch, Snapchat)
- Creator ecosystem networking
- Strategic thinking
- Communication
- Presentation skills
- Organisation
- Problem-solving
- Cross-functional collaboration
- Paid social
- Whitelisting
- Licensing
- Creator measurement platforms (e.g., CreatorIQ)
- Sport
- Football
- Sports partnerships
Location
- Los Angeles
Work Type
- Freelance
- Full-time
Experience Level
- Senior
- Director
About the Company
- THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale.
- Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines.
- We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
- Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.
- THE·TEAM is made up of people who genuinely care about doing great work.
- We are a longstanding leader in the influencer and content space, delivering award-winning global campaigns for some of the world's biggest brands.
- We pride ourselves on solving business challenges through culture, creativity and creator-led storytelling that drives measurable impact.
Equal Opportunity
- THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.