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About the Role

The Communications Specialist will support campaign execution, earned media coverage, and influencer activities for the PlayStation brand in the Australian market. This role supports local communications initiatives across hardware, software, PS Store, and PS Plus, working closely with global communications, local marketing, sales, and agency partners to drive awareness, engagement, and positive brand sentiment. The position requires a detail-oriented, culturally connected individual passionate about gaming and entertainment, thriving in a fast-paced, creative environment.

Responsibilities

Deliver local communications activity for PlayStation brand campaigns, including game titles, hardware launches, services, and third-party partnerships.
Support the execution of PR plans, including media outreach, pitching, asset distribution, and press coordination.
Build and maintain relationships with Australian gaming, tech, entertainment, lifestyle, and mainstream media.
Draft and localize press releases, media alerts, Q&As, and briefing documents.
Manage inbound media inquiries and assist with spokesperson coordination.
Coordinate review code distribution and product seeding.
Support press events, previews, launch moments, and cultural activations.
Ensure local communications output aligns with global messaging and objectives.
Monitor coverage and manage reporting across key campaign beats.
Support the execution of Australian influencer campaigns (organic and paid) across various platforms.
Identify and engage relevant Australian influencers and content creators.
Assist in briefing influencers, tracking deliverables, and managing timelines.
Maintain an up-to-date Australian influencer database.
Monitor creator content, social conversation, and sentiment.
Support campaign reporting, including KPI tracking and performance insights.
Maintain a strong pulse on Australian digital culture and creator trends.
Track media coverage and assist in evaluating campaign performance against KPIs.
Compile coverage reports and post-campaign analysis.
Collaborate closely with the PR & Influencer Manager to support integrated earned and creator activity.
Work cross-functionally with Marketing, Partnerships, Retail, and Global teams to deliver cohesive campaigns.
Identify new local media and influencer opportunities within the Australian market.
Support broader Global Communication initiatives where required.

Requirements

2 - 4 years’ experience in public relations, communications, or influencer marketing (in-house or agency).
Strong knowledge of the Australian media landscape, including gaming, tech, mainstream news, and lifestyle media.
Understanding of the Australian influencer and content creator ecosystem.
Experience supporting PR campaigns and media outreach.
Excellent written and verbal communication skills.
Strong organizational skills and attention to detail.
Ability to manage multiple projects in a fast-paced environment.
Collaborative mindset with confidence working cross-functionally and with global stakeholders.
Passion for gaming and entertainment culture.
Experience in consumer technology, gaming, or entertainment industries (highly regarded).
Exposure to corporate communications (highly regarded).
Experience working with influencer contracts or paid creator campaigns (highly regarded).
Sony Interactive Entertainment conducts background checks at the offer stage for all new employees.
Personal information will be processed to support background checks.

Skills

Media relations
Influencer coordination
Campaign execution
Reporting
Media outreach
Pitching
Asset distribution
Press coordination
Relationship building
Drafting
Localization
Media inquiry management
Spokesperson coordination
Review code distribution
Product seeding
Event support
Coverage monitoring
Influencer campaign support
Content creator engagement
Briefing influencers
Deliverable tracking
Timeline management
Database maintenance
Social conversation monitoring
Sentiment analysis
KPI tracking
Performance insights
Digital culture analysis
Creator trend analysis
Cross-functional collaboration
Global stakeholder communication

Location

Australia

Work Type

Full-time

Experience Level

2 - 4 years

About the Company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.
As a subsidiary of Sony Group Corporation, SIE is part of a proud legacy of innovation and excellence.
SIE is a dynamic technology company delivering cutting-edge hardware and network services to over 100 million people.
SIE is an entertainment leader, home to beloved and recognizable intellectual properties (IP).
SIE's role is to create and nurture experiences under the PlayStation brand, synonymous with entertainment excellence and creativity.

Equal Opportunity

Sony is an Equal Opportunity Employer.
All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity.
We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.