About the Role
This role is pivotal in enhancing conversion and retention rates across European websites by managing and executing digital content, including online merchandising, for campaigns and daily activities. The intern will support the E-commerce Content Manager and Specialist, requiring creativity, attention to detail, and a passion for digital marketing and e-commerce.
Responsibilities
- Collaborate with the E-commerce Content Manager and Specialist to support content strategy and execution.
- Develop proficiency in the Content Management System to manage content and maintain brand standards.
- Coordinate with the E-commerce Content Specialist to construct and schedule campaigns aligned with the Global Marketing Calendar.
- Ensure high quality of content, adherence to brand guidelines, and alignment with target audience preferences.
- Assist in optimizing website content to improve sales and conversion rates.
- Conduct routine audits of website content to rectify errors, inconsistencies, and outdated information.
- Assist with Digital Marketing translations coordination.
- Provide strategic insights on website content and jointly oversee content operations.
- Ensure proper categorization and merchandising of product categories across all 9 websites.
- Drive sales through effective management of key SKUs and collections.
- Ensure products featured in campaigns and emails are available and in stock, promptly flagging issues.
- Monitor new product launches across nine websites and report any issues.
- Support E-commerce Specialists with weekly and monthly reports and ad hoc requests.
- Provide strategic insights on visual merchandising and jointly oversee merchandising operations.
- Monitor daily functionality of European sites, promptly reporting issues.
- Ensure continuous optimization of the website across all customer touchpoints.
- Assist E-Commerce Specialist with implementation of product recommendations.
- Collaborate with various Tiffany & Co. departments, ensuring alignment of E-Commerce activities with established processes and strategies.
- Demonstrate ability to work independently and as a dedicated team player.
- Contribute actively to the department's mission to enhance its effectiveness and success.
- Monitor competitor activity to identify growth opportunities.
- Maintain a high level of knowledge of E-Commerce, digital, and analytics activity and stay informed about industry developments.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Strong interest in digital and e-commerce trends and best practices.
- Understanding of the retail market and familiarity with luxury.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Understanding of e-commerce KPIs and their relation to sales performance.
- Ability to multitask and manage time effectively in a fast-paced environment.
- Self-motivated with a proactive attitude and the ability to work independently and as part of a team.
- Commercially minded and extremely driven.
- Knowledge of German, Italian, Spanish or French language is a plus.
- Basic knowledge of HTML/CSS.
- Experience using Content Management Systems (Adobe Experience Manager and/or Salesforce).
- Experience using Product Management Systems (Salesforce, Algolia, Akeneo).
- Experience using analytical tools (Google Analytics, Content Square).
Skills
- Digital Marketing
- E-commerce
- Content Management System
- Online Merchandising
- Microsoft Office Suite
- HTML/CSS
- Adobe Experience Manager
- Salesforce
- Algolia
- Akeneo
- Google Analytics
- Content Square
Education Level
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Benefits
- Global benefits like adoption and surrogacy assistance
- Parental leave
- Programs that support mental, emotional, physical, and financial well-being
- Competitive pay
- Medical, dental, and eyecare
- Pension plans
- Paid time off
- Other meaningful employee offerings
About the Company
- Tiffany & Co. is formed from many facets - talented people who make our community stronger with their creativity, perspective, and lived experience.
- Diversity, equity, inclusion, and belonging (DEIB) are at the core of our business and our culture.
- Committed to creating a more inclusive jewelry industry that empowers people of all backgrounds to shine and evolve to new heights.
- Believes reaching your full potential requires a solid foundation, and your well-being is a central pillar.
