Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As a (Senior) Marketing Analyst at Freenow, you will become a key expert on customer data and retention mechanics. Working within the marketing data team, you will be responsible for developing, analyzing, and optimizing Freenow’s CRM and lifecycle marketing activities across Europe.
Responsibilities
- Actively support and consult the CRM department with deep-dive analyses, troubleshooting, and actionable recommendations to optimize our end-to-end customer lifecycle strategy.
- Analyze customer data to identify trends, patterns, churn risks and opportunities for enhancing engagement.
- Develop advanced customer segmentations to tailor marketing efforts and improve personalization.
- Contribute to the implementation of next generation marketing tech, helping to design, test, and deploy AI driven projects and agentic workflows that automate and scale hyper personalized customer journeys.
- Help stakeholders track and understand all relevant marketing metrics.
- Build dashboards to evaluate the performance of campaigns and complex multi channel automations.
- Maintain a constant and proactive eye for potential improvements in analytics processes, data quality and data sources/tools.
Requirements
- Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus.
- An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.).
- Understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau.
- Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels.
- Hands on experience with predictive modeling (e.g., churn prediction, LTV forecasting, or propensity modeling) to fuel advanced segmentations.
- Strong communication and interpersonal skills.
- Excellent written and spoken English.
Skills
- SQL
- R
- Python
- Tableau
- CRM
- Lifecycle Marketing
- Customer Insights
- Data Visualization
- Storytelling
- Predictive Modeling
- Churn Prediction
- LTV Forecasting
- Propensity Modeling
Location
- Hamburg
- Berlin
- Barcelona
Work Type
- Flexible working arrangements
- Short term EU work policy
Experience Level
- Senior
Education Level
- Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus.
Benefits
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Mobility Credit
- Health Insurance
- Employee assistance program
About the Company
- Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive.
- Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities.
- Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.
- In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe.
- Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone.
- We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun.
Equal Opportunity
- FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
- We want you to grow and evolve, bring your true self to work.