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About the Role

This senior role requires extensive experience in paid media, focusing on strategic direction, client relationship management, and budget allocation. You will act as a trusted advisor, mentor junior specialists, and set high standards for campaign planning, testing, and reporting.

Responsibilities

• Own paid media strategy and implementation for key accounts, defining channel mix, budget split, testing roadmap, and growth plans.
• Lead strategy across Google Ads, Meta, LinkedIn, TikTok, Microsoft, and programmatic platforms.
• Forecast performance and build media plans connecting ad spend to business outcomes like revenue, pipeline, and CAC.
• Serve as the senior client point of contact, presenting strategy, defending recommendations, and communicating results.
• Collaborate with creative, marketing, and account management teams to ensure integrated campaign delivery.
• Identify growth opportunities within accounts and propose budget scaling and scope expansion.
• Establish measurement standards, including robust tracking, clean attribution, and commercial reporting.
• Mentor and develop junior specialists, reviewing their work and sharing knowledge.
• Contribute to new business efforts by supporting pitches, audits, and proposals.
• Stay updated on platform changes, privacy shifts, and industry trends to inform client strategies.

Requirements

• 5+ years of experience managing paid media campaigns, including agency experience and direct client relationship ownership.
• Deep expertise in Google Ads and Meta, with strong knowledge of at least one other platform.
• Strategic thinking ability to develop plans based on account and business analysis.
• Strong commercial acumen, understanding margin, lifetime value, and client profitability.
• Experience managing large, complex budgets across multiple accounts.
• Excellent client-facing skills, including presenting and handling difficult conversations.
• Experience mentoring or developing junior team members.
• Advanced understanding of tracking, attribution, and analytics (GA4, GTM, server-side tracking, conversion APIs) with troubleshooting capabilities.

Skills

• Paid media strategy
• Campaign optimization
• Budget allocation
• Client relationship management
• Google Ads
• Meta Ads
• LinkedIn Ads
• TikTok Ads
• Microsoft Ads
• Programmatic advertising
• Performance forecasting
• Media planning
• Client communication
• Team mentoring
• Measurement and attribution
• GA4
• GTM
• Server-side tracking
• Conversion APIs

Location

• Western Sydney

Work Type

• Full-time
• Hybrid

Experience Level

• Senior

Education Level

• Google Ads certifications
• Meta certifications

Salary/Compensations

• $110,000 – $125,000 + Super

Benefits

• Hybrid working arrangements past probationary period
• Clear progression path toward senior and lead roles
• Training and development budget
• Paid certifications
• Regular team social outings and gatherings
• Collaborative team environment
• 12 months of ongoing mentoring support
• Access to GTM ANZ community for professional growth

About the Company

• Pointer is a recruitment agency that places candidates in roles. This role is to be filled by a candidate for a client of Pointer, not for Pointer itself.